Apple price hikes

Apple has abruptly raised prices for Mac computers, iPads, and Vision Pro in the US, underscoring how the AI infrastructure boom is spilling from data centers into consumer electronics

Apple has abruptly raised prices for Mac computers, iPads, and Vision Pro in the US, underscoring how the AI infrastructure boom is spilling from data centers into consumer electronics.

The company announced the price increases on June 25, with Mac and iPad models rising by about 15% to 25%, with CEO Tim Cook citing an unprecedented cost surge as the main reason.

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