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Bidirectional engagement meets fans' emotional needs: "Disheveled in the Wind" presents Aidol

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With the advancement of digital technology and the onset of the post-pandemic era, the human desire for emotional bonds has increased. The idol industry is experiencing substantial transformational challenges as fans grow discontented with unilateral idol worship and seek more interactive experiences. At the second "2025 AI Wave: Taiwan Generative AI Applications Hackathon," the "Disheveled in the Wind" team created an innovative solution merging physical dolls with AI technology, establishing a new paradigm for the idol economy, and won the Gamania Group Vyin AI's "AI Idol" category.

Disheveled in the Wind wins

Disheveled in the Wind wins "AI Idol" category with Aidol—an interactive AI companion that redefines emotional connection in fandom. Credit: Company

The "Disheveled in the Wind" team members are from Taiwan's National Tsing Hua University and National Central University. Their enthusiasm for the idol sector, combined with their robust technical expertise, led them to leverage generative AI technology to develop a sophisticated idol product capable of genuinely engaging with fans, addressing the market's need for emotional connection, and creating new value within the idol economy.

Through comprehensive user research, the team discovered that most current idol products are unidirectional, showing a substantial lack of interactivity and genuine connection. Despite their profound devotion to their idols, fans are unable to establish authentic connections due to limited interactive resources. The user study findings reveal that fans are intrigued by the emotional depth, personality, and authenticity of their idols' voices. They anticipate receiving unique responses tailored to specific occasions, such as anniversaries and farewells, rather than mechanical, standardized interactions.

In response, "Disheveled in the Wind" created an intelligent doll named "Aidol" that integrates interactive capabilities, vocal communication, and emotional memory functions. This device is advertised as an "AI idol that can accompany you" and has five primary purposes.

The five key features include: first, the "share daily life" function, allowing users to upload photos to the cloud and receive feedback from idol about their lives; second, "personalized conversation memory," archiving previous interactions for a more authentic idol experience; third, "exclusive event reminder," automatically notifying users of birthdays, idol activities, and other important events; fourth, "multiple personality switching," offering various personality modes including energetic, gentle, dark, and comical; and fifth, "manual switch memory and interaction intensity," enabling users to regulate interaction pace and protect privacy. Through these features, "Aidol" delivers an unparalleled companionship experience while addressing the limitations of traditional idol products' one-way interactions.

The technical architecture of Aidol is comprised of two components: cloud AI services and hardware.

The doll features an integrated camera, microphone, speaker, sensor, and Bluetooth module that enable interaction through a mobile application. For cloud services and AI technology capabilities, the solution uses Amazon Bedrock, a fully managed service from Amazon Web Services (AWS) that makes high-performing foundation models, along with speech-to-text, text-to-speech, and natural language understanding services. The team also established a database of idol-exclusive quotes and catchphrases to enhance the naturalness of the interaction.

The system's core employs Raspberry Pi to process sensors, networking, voice processing, and other modules, while also connecting to Gamania Group's API to access idol-exclusive sound resources.

The prototype clip provided by the team in the competition clearly demonstrated the actual operation process of several activities such as shooting images, recalling discussions, and pushing events, and was well appreciated by the judges.

This innovative idol product solution received widespread praise from the judges of Gamania Group Vyin AI's category. They commended the product for its comprehensive business plan and technically feasible implementation, noting its potential to create a unique companionship experience for fans while generating various revenue streams, including hardware sales, app subscriptions, and downloadable voice and appearance packages. Compared to existing market offerings, Aidol focuses on the emotional economy of idol fandom, demonstrates clear competitive advantages, and presents significant potential to become a major technological innovation in the idol industry.

Article edited by Sherri Wang