Notebook shipment update, January 2024

Jim Hsiao, DIGITIMES Research, Taipei 0


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Global top-5 notebook brands saw their combined shipments plummet sharply from a month ago in January 2024 as the slow season kicked in and the global economy remains deeply influenced by negative factors.

The global top-5 notebook brands, not including Apple, saw their combined shipments in January, not including detachable models, plunge 25% on month as the market has entered the slow season. Despite brand vendors' strong order pull-ins for new models, the overall momentum still decelerated sharply; however, the market was still on track for growth thanks to the on-year shipment increase of 19%.

Among the global top-5 brands, Asustek Computer had the best performance thanks to its early digestion of excess inventory at the channel and keen moves on launching new consumer models.

Hewlett-Packard (HP) and Lenovo both suffered an over 30% on-month decline in January as their shipments were seriously influenced by the slow season.

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