Shipments of large-area display in 2023 will increase by 0.8% in unit and 3.5% in area, according to Omdia.
Large-area display shipments decreased by 8.2% in unit and 3.1% in area in 2022, Omdia said. The global recession and the Russia-Ukraine war in Europe have resulted in frozen large area display demands from early 2022. As a result, industry peers have suffered from high pipeline inventories.
"To clean up pipeline inventories, display buyers cut their orders significantly from mid-2022 which brought great price erosion in 2022. As a result, display makers reduced their production from 2H22 due to less demand even with historically low display prices. Display shipments in 2022 decreased, especially for notebook PC displays which had relatively higher inventories" said Peter Su, principal analyst of Omdia.
However, large-area display shipments are forecasted to increase in 2023 for both unit and area shipments. "Inventory issues have eased recently," Su continued. "IT displays such as notebook PCs may need more time to clean up inventories, but retailers and brands are considering pulling LCD TV displays in 1H23, particularly Chinese TV brands and OEMs who also supply OEM TVs to the US and Europe."
Size migration for TVs will help to increase area shipments in 2023. 65-inch and above TV display shipments decreased 5% on year in 2022 owing to global recession and display makers' low fab utilization for Gen 10.5 fabs due to historical low display prices. However, it is forecast 65-inch and above TV display shipments will increase by 17% on year in 2023, Omdia indicated.
This, however, does not mean that display makers will increase TV display unit shipments in 2023, but rather follow a conservative TV display unit shipment plan in order to prevent price erosion in 2023. "Display makers have set increments of shipment targets for IT displays in 2023 to counteract the inventory issues created in 2022. We expect buyers will be back after a clean-up of inventories. Additionally, display makers need to increase IT displays in order to hedge the loss from TV displays," Su noted.
Omdia expects supply and demand for large area display to improve from the second half of 2023, display makers to keep their policy "production to order" in order to prevent further display price erosion, and inventory issues to ease as display buyers begin to refill their inventories from mid-2023.
