IT + CE
Future-Action designs interactive marketing for bank
Vincent Mao, Taipei; Adam Hwang, DIGITIMES

Future-Action Interactive Art has designed digital games for CTBC Bank to market its financial management services via immersive education of game players, according to company founder Bryan Cheng.

Each game corresponds to a financial management service and related risks, with players collecting in-game items (financial management services) and having to manage to avoid sudden attacks (investment risks), Cheng said.

The interactive game playing process provides immersive education of financial management concepts as well as knowledge about saving, investment and risks for game players, Cheng noted, adding the games also impress players with CTBC Bank's financial technology image.

The games are available at CTBC Financial Park in Taipei.

For points accumulated in game playing, CTBC Bank will donate to charities an equivalent amount of money on behalf of the players, Cheng said.

In new media era, technology in AR- or VR-based immersive experience can be used to fuse corporate brand value, image and marketing appeals into interactive video or gaming scenarios to let consumers naturally receive the information intended to be transmitted, Cheng indicated.

For the games designed for CTBC Bank, marketing effects hinge on not only AR or VR technology but also content, interesting interaction and natural transmission of corporate goals, Cheng explained.

Future-Action recently designed a VR interactive theater for a Chinese martial arts novel to display elaborately written content of the novel using virtual scenarios for marketing purposes, Cheng said.

Immersive experience-games available in CTBC Financial Park

Immersive experience-games available at CTBC Financial Park
Photo: Future-Action Interactive Art

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