Appier acquires Japan-based AI startup Emotion Intelligence

Chloe Liao, Taipei; Adam Hwang, DIGITIMES Asia 0

Appier, a Taiwan-based start-up business developing AI-based solutions for precision marketing, has acquired a 100% stake in Japan-based Emotion Intelligence (Emin) AI startup, according to Appier co-founder and CEO Yu Chih-han.

The acquisition is motivated by Emin's AI-based solution with which e-commerce operators can analyze online shoppers' browsing behavior to predict their purchasing intensions and then offer timely electronic coupons and/or discount information specifically for hesitating customers to facilitate sales transactions, Yu said.

Appier has integrated the solution with its own technology to form AiDeal, an AI-based solution to help e-commerce operators reduce online shopping cart abandonment rate and hike purchase conversion rate, Yu noted.

Via the acquisition, Emin has become Appier's operational base and R&D center in Tokyo but maintains independent operation, Yu indicated.

Since its inception in 2012, Appier has developed CrossX cross-device online advertising platform, Aixon data science platform to help users predict customer behavior, and Aiqua interactive platform helping users identify potential customers and push online advertising, Yu said.

Headquatered in Taipei, Appier has set up business offices in 13 cities in Australia, Japan, Singapore, Malaysia, Vietnam, the Philippines, Hong Kong, India, Thailand and South Korea, with more than 400 employees in total, Yu said.

Appier has won venture capital investment of over US$82 million via three fund-raising series.