Huawei has launched the latest flagship models, the Huawei Mate 20 and Mate 20 Pro, in the Taiwan market, priced at NT$22,900 (US$739) and NT$29,900, respectively, with the availability to begin immediately.
Huawei has also launched a series of promotion campaigns with distribution partners, giving out gifts including noise-cancelling headphones, wireless charging pads and backpacks.
Huawei is deepening its deployment in the local retail channel with more marketing resources in order to further ramp up its smartphone sales, according to Yung Hai, general manager of Xunwei Technologies, the sales agent of Huawei in Taiwan.
Among the marketing efforts, Huawei will open its exclusive brand service shop in Syntrend Creative Park in Taipei on November 3 and plans to add a total of eight outlets to its own retail chain in the local market before year-end 2018 after setting up four shops in the first half.
Citing data from local market research firms, Yung said that Huawei ranked fifth in Taiwan's smartphone market in September, and the availability of the premium models such as the Mate 20 and Mate 20 Pro will help sharpen Huawei's competitiveness in the local market.
However, it will be difficult for Huawei to further ramp up its market share in the local market in the fourth quarter due to keen competition, according to sources from local channels.
Initial sales of the iPhone XR, which became available in Taiwan on October 26, have been brisk, according to the sources.
In addition, China-based Oppo and Xiaomi both plan to introduce their latest flagship models into Taiwan soon, with the former planning to begin pre-sales of its Oppo R17 lineup and the latter to launch its Mi 8 Pro.
Sales of smartphones in Taiwan totaled 540,000 units in August, and the sales figures for September are not yet available.
Huawei introduces Mate 20, Mate 20 Pro in Taiwan
Photo: Michael Lee, Digitimes, October 2018
Article translated by Steve Shen
