Research insights
Digitimes Research: ASEAN 3G/4G mobile broadband penetration to rise to 60% in 2017
Benson Wu, DIGITIMES Research, Taipei

3G/4G mobile broadband Internet-access subscribers accounted for 46% of all mobile communication subscribers in the ASEAN (Association of Southeast Asian Nations) market in 2015 and the penetration is expected to rise to 60% in 2017, with 10% of mobile broadband Internet-access subscribers to be 4G (LTE) ones, according to Digitimes Research.

The increase in penetration is mainly because growth in the number of mobile communication subscribers has slowed down, and pre-paid cards take up a large proportion of mobile communication subscribers prompting mobile telecom carriers to offer inexpensive pre-paid cards to provide easy and cheap Internet-access services, Digitimes Research indicated.

In 2016, 113 million smartphones were sold in seven ASEAN countries (excluding Cambodia, Laos and Brunei), accounting for 8% of global total sales. 59% of the 113 million smartphones were of 3G models and 39% were 4G ones. Samsung Electronics, China-based Oppo, Thailand-based True, Taiwan-based Asustek Computer and India-based Lava were leading smartphone vendors in the ASEAN market in 2016.

Content from this article was part of a complete Digitimes Research Chinese-language report that has not yet been translated into English. If you are interested in an English version of the report or wish to receive more information about the report, click here to contact us and we will get back to you as soon as possible. Digitimes Research also provides quarterly tracking services for market sectors such as China Smartphone, China Smartphone AP, Taiwan ICT and Taiwan FPD. Click here for more information about Digitimes Research Tracking services.

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