Micro-Star International (MSI) has succeeded in marketing in-house-developed gaming notebooks but has faced increasing competition from notebook vendors, according to Taiwan-based supply chain makers. Competition for gaming notebooks will be more intense in 2016 and profitability will shrink.
Although gaming notebooks offer high gross margins, their overall shipments are still low, making it difficult to expand the market.
Investments in developing brand recognition and sponsoring gaming events are also key to expanding the business.
Article translated by Joseph Tsai
