Supply chain
Digitimes Research: Global smartphone shipments in 2015 to reach 1.401 billion units
Luke Lin, DIGITIMES Research, Taipei

There will be 1.401 billion smartphones shipped globally in 2015, increasing on year by 16.4%, according to Digitimes Research.

The shipment growth is mainly because of high growth in demand in emerging markets including India, Southeast Asia and Latin America, Digitimes Research indicated.

Google has actively promoted Android One low-cost smartphones in India, Southern Asia, and Southeast Asia and is likely to do so in Latin America in 2015. In the China market particularly, many MVNOs (mobile virtual network operators) have been competing for subscriptions and Microsoft has been actively promoting Windows Phone to China-based smartphone vendors of varying sizes and will offer Windows 10 in the second half of 2015.

Android will account for 78.5% of 2015 global smartphone shipments, iOS 16.6%, Windows 4% and BlackBerry 0.6%.

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