Providers of online advertising services in the China market generated total revenues of CNY47.01 billion (US$7.65 billion) during the fourth quarter of 2014, growing 7.9% on quarter and 56.3% on year, according to China-based consulting company Analysys International.
Among different types of online advertising, keyword search accounted for 36.8% of the total revenues, followed by brand images/text (advertising space) with 25.7%, video with 24.8% and e-mail with 0.8%, Analysys indicated.
| Analysys: Top China online advertising services by revenue, 4Q14 | |
| Web portal | Market share |
| Baidu (Chinese) | 29.9% |
| Alibaba (Chinese) | 22.5% |
| Tencent (Chinese) | 5.7% |
| Google China | 4.1% |
| Sohu (Chinese) | 4.1% |
| Qihu 360 (Chinese) | 3.0% |
| Sina (Chinese) | 2.5% |
| Youku Tudou (Chinese) | 2.3% |
| Soufun (Chinese) | 1.9% |
| NetEase (Chinese) | 1.0% |
| Autohome | 0.9% |
Source: Analysys, compiled by Digitimes, February 2015
