Asustek adopts hostile marketing to gain attention in China smartphone market

Monica Chen, Taipei; Joseph Tsai, DIGITIMES Asia Friday 18 April 2014 0

To compete for a share of China's smartphone market, Asustek Computer has started to adopt a more hostile marketing strategy by pointing out perceived shortcomings of its competitors, hoping to attract more consumer attention.

The article you are trying to open requires News database subscription. Please sign in if you wish to continue.

Email address

Password

Save my User ID and Password

Save my User ID and Password

Some subscribers prefer to save their log-in information so they do not have to enter their User ID and Password each time they visit the site. To activate this function, check the 'Save my User ID and Password' box in the log-in section. This will save the password on the computer you're using to access the site.

Note: If you choose to use the log-out feature, you will lose your saved information. This means you will be required to log-in the next time you visit our site.

NEW individual users please REGISTER first.

Enterprise user first-time LOGIN.

I forgot my ID and/or password?

MEMBERSHIP BENEFITS

Full access to articles dating back to 2000.
Real-time access to the news as it breaks.
Access to premium content.
Full access to Before Going to Press.
Asia Supply Chain 100 dataset access.
Access to research insights.