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Taiwan market: 2012 e-commerce trade value over NT$660 billion, says III

Miranda Chuang, Taipei
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The total value of e-commerce sales transactions through B2C and C2C modes in the Taiwan market in 2012 is estimated at NT$660.5 billion (US$22.2 billion), increasing 17.4% from 2011, according to surveys conducted by the government-sponsored Institute for Information Industry (III).

The total trade value consists of NT$382.5 billion or 57.91% for B2C and NT$278 billion or 42.09% for C2C.

So far 31.8% of B2C and C2C operators have begun to profit and 22.8% of them have generated sales revenues of over NT$1 million a year.

III: Taiwan e-commerce trade value projections, 2013-2015 (NT$b)

Forecast value

On-year growth

2013

764.5

15.7%

2014

879.6

15.1%

2015

1,003.4

14.1%

Source: III, compiled by Digitimes, November 2012

Article translated by Adam Hwang