Supply chain
MSI commemorates its constant innovation on motherboard platform
Press release, Taipei

Taipei, April 19, 2010 — MSI's rise in the motherboard market had its origin in the design of the first global overclocked motherboard some 20 years ago. These two decades have shown endless innovation in R&D development, perfectionist pursuit of quality and an explosion of new functions to satisfy the general public and advanced players alike. MSI's products are so cutting edge that every new motherboard release from MSI creates a stir in the market and redefines its market segment.

MSI's R&D team is the vanguard of technology development and has launched many innovative products over the years. One example of such traffic stopper product is the MSI Big Bang-Fuzion motherboard released in January 2010. It used Hydra Engine technology and still it's unique and is the first motherboard in the world to allow "mixing" 3D video cards from different vendors or different models. It gives the consumers the flexibility to use video cards from different suppliers on a single motherboard like on the MSI Big Bang -Fuzion. Furthermore, MSI's proprietary technologies such as ultra performance energy efficient "DrMOS", overclocking technology "OC Genie", "SuperPipe" cooling design, top of the range "Quantum Wave & THX sound card interface" and the only "hardware based" Active Phase Switching" energy saving technology are all market driven technologies from MSI. All of these technical advantages and unique features present MSI's strong force and push this company to take the lead on motherboard innovations, bringing more value on user experience time and time.

In the pursuit of quality, MSI goes all out to improve power design, better cooling with heatpipes, and material quality to create the ultimate durable overclocking motherboard. MSI, as one of the first-tier branded motherboard manufacturer, its motherboards are regular record breakers in the international overclocking championships and their durability is highly recognized. In 2009 MSI's Eclipse SLI motherboard matched with MSI N275GTX Lightning video card, was chosen by MOA overclocking championship as the official platform. Out of the 20 participating Overclocking teams, eight teams broke the world record for 3DMark Vantage test software; The MSI P55 series motherboard broke 21 overclocking world records since it launched in 2009. The highly acclaimed MSI P55 GD-80 won numerous awards on the HWBOT website and broke 19 world records so far. This level of performance is unmatched by its peers. In addition, Tom's Hardware Worldwide Overclocking Championship has chosen MSI's Eclipse (X58) & MSI P45 Platinum DDR3 motherboard as the official overclocking platform in 2008.

Furthermore, MSI was the winner in the motherboard category at 2009 Taiwan Excellence Awards. MSI P45 Diamond, the world's first motherboard using Gen II server level component " MSI DrMOS" was awarded "Best Choice of COMPUTEX" in 2009. This motherboard has won the award three years running.

MSI's focus on R&D force and pursuit for quality, set the bench mark for the industry. Every motherboard from MSI is backed by MSI's reputation for quality. Positive international press reviews, awards and consumer recommendations are the confirmation of first-tier branded motherboards in the field.

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