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Blu-ray Disc player production cost to fall to US$50 in 2010, say Taiwan makers
Yen-Shyang Hwang, Taipei; Adam Hwang, DIGITIMES

Taiwan-based optical disc drive (ODD) makers, in response to the offer of a Blu-ray Disc (BD) player model by US department store Sears for US$99.99, expect production costs of BD players to gradually drop to US$50 in 2010, according to industry sources...

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