Taiwan market: Motorola launches ROKR E8 music handset

Daniel Shen, Taipei; Steve Shen, DIGITIMES Asia

Motorola, on May 14, launched its ROKR E8 in the Taiwan market as the first leg of a global launch for the new music handset.

Mark Shockley, corporate vice president and general manager, mobile business unit, Asia Pacific at Motorola, presided over the launch ceremony in Taiwan. Shockley's presence was in line with Motorola's recent reorganization to switch the business jurisdiction for Taiwan from the Greater China area to the Asia-Pacific division.

Since Taiwan is a mature market for handsets, the launch of the ROKR E8 aims to bring a better handset experience for consumers, said Bill Chen, general manager of mobile device business at Motorola Taiwan.

The ROKR E8 will be available for NT$12,500 (US$403) at retail channels in Taiwan, according to market sources.

Mark Shockley (left) and Bill Chen (right) preside over the launch of the ROKR E8 in Taiwan

Mark Shockley (left) and Bill Chen (right) and singer Jay Chou jointly launch the ROKR E8 in Taiwan
Photo: Terry Ku, Digitimes, May 2008