Sony launches new home-theater LCD projectors

Press release, March 28; Carrie Yu, DIGITIMES Asia 0

Sony Electronics today unveiled two new front home-theater projectors that bring the movie-going experience to homes at prices beginning at about US$1,000.

The new BRAVIA 3LCD VPL-AW15 and VPL-AW10 projectors feature 1,280×720 progressive resolution, which is ideal for large-size home entertainment applications like enjoying high-definition (HD) movies, gaming and sports, according to Sony.

Both new models feature a 165-watt lamp that produces 1,100 lumens of light. Each one is equipped with a short focal-length lens with 1.6 times zoom and features a low fan noise of 20dB (in low-lamp mode), providing flexible installation options in many home settings.

The VPL-AW10 model features Sony's Advance Iris for contrast ratio of up to 6,000:1 when "auto" iris mode is selected. The VPL-AW15 unit features the step-up Advanced Iris 2 technology, producing deep, accurate blacks and a dynamic contrast ratio of up to 12,000:1 when "auto" iris mode is selected. The Advanced Iris 2 also features a variable setting allowing for user optimization.

Additionally, the VPL-AW15 model has greater installation flexibility with lens shift, which helps adjust the picture both vertically and horizontally expanding projector placement options. Key to this feature is Sony's All Range Crisp Focus (ARC-F) lens. The lens allows for flexible throw distances, making installation easier in less than ideal conditions like small rooms.

Users can also optimize the AW15's model's color palette with Sony's Real Color Processing function. Color hues can be adjusted to match specific tastes.

Both projectors feature a HDMI input supporting 1080/24p, which is downscaled to native 720p. Other inputs include a RS-232C connection for custom control applications and a host of others including component, composite and S-video. The VPL-AW15 projector also includes an HD15 input for analog PC.

The new VPL-AW15 and VPL-AW10 front projectors are expected to ship in June for about US$1,300 and US$1,000, respectively. They will be available at Sony Style stores, online at and at authorized dealers.

Sony launches new home-theater LCD projector

Sony new home-heater LCD projector (VPL-AW15)
Photo: Company