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WiseLink Announces $10M Bitcoin Allocation as Part of Treasury Strategy in Asia

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Taiwan has taken a notable step in corporate digital asset strategy. WiseLink, a Taiwan-listed fintech and SaaS provider, has led a $10 million funding round for Top Win International, which is now rebranding as AsiaStrategy following its merger with Sora Ventures.

The deal, finalized on August 15, marks the first instance of a publicly traded company in Taiwan investing directly in a firm whose strategy centers on holding Bitcoin as a treasury reserve.

Top Win, previously known for trading luxury watches, is now listed on Nasdaq under the ticker SORA. In May, the company began shifting toward digital assets by adopting a model that blends traditional retail with Bitcoin-focused capital allocation. By holding Bitcoin on its balance sheet and investing in similar firms, AsiaStrategy aims to emulate the trajectory of its Japanese counterpart, Metaplanet. Metaplanet has accumulated over 7,800 Bitcoin and experienced a stock price increase of more than 3,600% over the past year.

WiseLink contributed $2 million through a three-year convertible note, with the remaining funds provided by U.S. investor Chad Koehn and four private investors. Company executives described the transaction as a strategic integration of Bitcoin with cross-border financial operations. This hybrid model may offer both asset protection and new avenues for business development.

WiseLink CEO Tsai Kun Huang referred to the investment as a timely opportunity to explore long-term innovation in decentralized and inflation-resistant assets.

The strategy aligns with trends observed in North America and Europe, where companies such as MicroStrategy have built substantial Bitcoin treasuries. In Asia, Taiwan's move could signal the beginning of broader corporate adoption. Market analysts suggest that the region's growing interest in digital assets reflects global monetary easing and efforts to hedge against geopolitical uncertainty.

Taiwan's initiative is not solely financial—it also reflects a technological shift. In July, the government launched a blockchain-based payment system, underscoring its commitment to digital innovation.

This direction is evident in WiseLink's operations, which span fintech, SaaS, and a longstanding partnership with smartphone developer OPPO. The company is integrating crypto treasury management with tech platforms, positioning Bitcoin reserves as both passive holdings and potential enablers of new financial models.

Top Win's evolution from luxury retail to digital assets represents a significant change in corporate identity. The rebrand to AsiaStrategy and its merger with Sora Ventures establish a broader regional footprint, with expansion plans targeting Thailand and South Korea.

Sora Ventures has pledged to deploy a $150 million fund to support at least ten public companies with Bitcoin treasury strategies by the end of 2025. Co-founder Jason Fang stated that the goal is to “anchor Asia in the global Bitcoin treasury movement.”

Nonetheless, the transition carries risks. Top Win has previously reported issues in financial disclosures and had only $3.8 million in working capital prior to the deal. Its balance sheet remains modest compared to Western peers.

Asia's tech sector is increasingly converging with blockchain and decentralized finance. Taiwan's first public Bitcoin treasury may be an early indicator of broader changes ahead. Stakeholders across the region are now exploring not whether Bitcoin belongs on corporate balance sheets, but how significant its role may become in shaping Asia's financial landscape.

Article edited by Joseph Tsai