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Repercussions of VIA’s bundled sales strategy

Lily Chang, Taipei; Liu Yi-fang, DIGITIMES Asia 0

To promote DDR SDRAM-based chipsets, VIA launched a DDR memory module and compatible chipset bundle, priced at US$90-95. In fact, Intel previously adopted the same marketing strategy to promote Rambus RDRAM, even investing in DRAM manufacturers. However,...

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