Taipei, Tuesday, October 17, 2017 12:05 (GMT+8)
mostly cloudy
Digitimes Research: Apple outraces Google for on-device AI development
Ashley Huang and Luke Lin, DIGITIMES Research, Taipei [Tuesday 26 September 2017]

Google has been regarded as the leading force for the development of artificial intelligence (AI) technology thanks to its AlphaGo AI computer program. While Google still holds the advantage in the cloud-AI sector, Apple appears to have outraced Google in the development of on-device AI products with the launch of its iPhone X and iPhone 8 devices.

The built-in dual-core neural engine chip incorporated within the A11 processors, which power the iPhone X and iPhone 8 devices, integrates functionality such as machine learning, inference model and related algorithm to perform as an application-specific integrated circuit (ASIC) chip for image recognition and achieve hardware acceleration.

The face ID application allows iPhone X users to actually experience on-device AI applications. Through the use of the TrueDepth camera, users can build up a depth map of face and the neural engine can identify and confirm the face and unlock the iPhone.

With regard to AR development, although Google has rolled out its Tango AR platform and also cooperated with hardware vendors such as Lenovo and Asustek Computer to launch AR-enabled smartphones, these AR-enabled smartphones have failed to wage an AR campaign because their prices are too high due to the adoption of high-priced components such as depth measuring sensors, and the number of users of Tango-based AR phones is scarce due to limited cooperation smartphone partners, as well as immature integration between related AR software and hardware.

In comparison, Apple's ARKit supports current and previous iOS-based devices launched up to two years ago through upgrades. Without using hardware components to build a 3D mode, the ARKit can utilize software algorithm to stack up AR scenes and objects to enable users to ride on AR experiences.

To compete effectively with ARKit, Google launched ARCore at the end of August, using a technology similar to that of ARKit. However, since hardware devices supporting ARCore are still limited to only Android 7.0 and above smartphones such as Google's Pixel and Pixel XL, and Samsung Electronics' Galaxy S8, the number of ARCore-based devices will lag far behind those of ARKit-based products, Digitimes Research believes.

Realtime news
  • Samsung striving for OLED panel orders from China

    Displays | 6min ago

  • Linde LienHwa making new gas production investments in Taiwan

    Bits + chips | 10min ago

  • Taiwan PV Module Manufacturing to set up factory in STSP

    Green energy | 42min ago

  • Largan recruiting over 1,000 workers

    IT + CE | 52min ago

  • Yield rates for iPhone X components improving

    Bits + chips | 1h 5min ago

  • TSEC signs MoU for southern Taiwan PV projects

    Green energy | 1h 14min ago

  • SMIC names co-CEOs

    Bits + chips | 1h 25min ago

  • China-based Konka group to invest NT$200-300 billion in AMobile

    Before Going to Press | Oct 16, 22:12

  • Xintec to swing to profit in 4Q17, says report

    Before Going to Press | Oct 16, 22:08

  • SMIC names new executives

    Before Going to Press | Oct 16, 21:39

  • NSP looking to wholly own GES

    Before Going to Press | Oct 16, 21:36

  • Xiaomi aims to ship 90 million smartphones in 2017

    Before Going to Press | Oct 16, 21:31

  • Asustek, Gigabyte reorganization efforts to bear fruit in 1Q18

    Before Going to Press | Oct 16, 21:25

  • IC material supplier Wahlee cuts into supply chain of China panel makers

    Before Going to Press | Oct 16, 21:03

View more
Global notebook shipment forecast, 2017 and beyond
Global AP demand forecast, 2017-2020
Global notebook shipment forecast, 2017 and beyond
  • China AMOLED panel capacity expansion forecast, 2016-2020

    This Digitimes Research Special Report examines the China AMOLED industry, focusing on the expansion capacity of the makers, the current implementation plans of major smartphone vendors in the market and the technological hurdles faced by the China makers.

  • Global AP demand forecast, 2017-2020

    Digitimes Research expects global AP shipments to surpass the 1.9 billion mark in 2017, with smartphones remaining the main application. Qualcomm will be leading the market in 2017, as other players continue playing catch up and scramble for funds to invest in more diverse applications.

  • Global notebook shipment forecast, 2017 and beyond

    This Digitimes Special Report examines key factors in the notebook industry, including products, vendors and ODMs, that will affect total shipments in 2017 and through 2021.