Research analysis
Digitimes Research: Top notebook vendors and ODMs see combined shipments increase in November
Jim Hsiao, DIGITIMES Research, Taipei
Thursday 15 December 2016

The worldwide top-5 notebook brand vendors' combined shipments grew 8% on month in November, while the top-3 ODMs' notebook shipments increased 10% thanks to rising sales from North America during Black Friday and Cyber Monday promotions. Demand for Apple's new MacBook products has also been rising and contributed to the top-3 ODMs' combined shipments.

Among the top-5 brand vendors, Hewlett-Packard (HP) and Asustek Computer had better performances than the others in November. HP's shipments in the month grew strongly, reaching the second highest level so far in 2016. The growth also further extended the US-based vendor's shipment gap with the second-largest Lenovo to around one million units, according to Digitimes Research's latest notebook monthly shipment update report under Taiwan Mobile Device Tracker.

Asustek enjoyed strong shipments in its mainstream and key notebooks in November, giving it a rebound from the downturn in October to achieve 40% on-month growth. The company's November shipments have been the highest in 2016 so far.

As for the top-3 ODMs, Quanta achieved the best performance with an on-month shipment growth of over 30% since the company is the sole supplier of Apple's MacBook Pro products in 2016. Its orders from HP and Asustek also increased from a month ago.

Quanta also returned as the largest ODM in November, surpassing last month's leader Compal Electronics.

Top-4 to -5 ODMs Inventec and Pegatron Technology also saw their shipments grow more than 15% on month in November due to increased orders placed by HP and Asustek.

Content from this article was part of a complete Digitimes Research Chinese-language report that has not yet been translated into English. If you are interested in an English version of the report or wish to receive more information about the report, click here to contact us and we will get back to you as soon as possible. Digitimes Research also provides quarterly tracking services for market sectors such as Global Tablet, China Smartphone, China Smartphone AP, Taiwan ICT and Taiwan FPD. Click here for more information about Digitimes Research Tracking services.

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