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China market: Smartphone brands launch limited editions to promote brand image
Sammi Huang, Taipei; Steve Shen, DIGITIMES
China-based smartphone vendors, including Huawei, Oppo and Vivo, have waged a new round of promotional campaigns by launching limited editions of their premier models in order to ramp up their brand image and market share, according to industry sourc...
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The coronavirus outbreak has disrupted production and weakened consumer confidence, with all ICT sectors bracing for major declines in shipments. Digitimes Research has conducted analyses on three mobile device sectors, namely notebooks, smartphones and tablets in the wake of the outbreak.