Taipei, Tuesday, January 24, 2017 01:03 (GMT+8)
scattered showers
Taipei
18°C
Digitimes Research: Global notebook shipments expected to drop almost 7% in 2014
Joanne Chien, DIGITIMES Research, Taipei [Tuesday 29 October 2013]

Global notebook shipments are expected to drop 13% on year in 2013 and decline further by 6.6% in 2014 to reach only 159 million units, as tablets continue to outshine notebooks.

Notebook's selling points for 2014 are expected to remain the same as those in 2013. Although touchscreen notebooks' proportion in total notebook shipments is expected to rise from 8.2% in 2013 to 16.5% in 2014, the growth is still far below vendors' expectation. Vendors will also release more 2-in-1 models in 2014, but due to factors such as concerns over Windows 8.1's user interface, touch panels' high costs and difficulties in reducing overall costs, 2-in-1 devices' proportion (without counting detachable models) in total notebook shipments will account for only less than 2% in 2014.

As for Chromebooks, Digitimes Research expects the devices to have a chance to reach three million units in 2014 and account for 5% of total notebook shipments in 2015. However, the devices' shipment growth will be contributed mostly by demand for replacements for conventional Windows- or Linux-based notebooks.

Digitimes Research estimates that the top-10 brand vendors' ranking in 2014 will stay similar to that of 2013. Hewlett-Packard (HP), Toshiba and Samsung Electronics will turn conservative about their notebook businesses. Apple will see a market share drop due to adjustments in products lines.

Acer and Asustek Computer, which are expected to suffer over 20% on-year shipment drops in 2013, are relying more on entry-level notebook models. Although the two vendors may have difficulties achieving shipment growths in 2014, their market shares are expected to stay flat thanks to orders released by HP, Toshiba and Samsung.

This article is an excerpt from a Digitimes Research Special Report (2014 global notebook demand forecast). Visit our latest Special reports.

Realtime news
  • NOR flash prices rise, says report

    Bits + chips - Newswatch | 2h 45min ago

  • Taiwan December manufacturing production index up on month, year, says MOEA

    Bits + chips | 2h 53min ago

  • Chilisin, Ralec to merge

    Bits + chips - Stockwatch | 3h 9min ago

  • Taiwan December unemployment rate down on month, year, says DGBAS

    Bits + chips | 3h 11min ago

  • Chilisin to acquire ferrite cores maker Ferroxcube

    Bits + chips - Stockwatch | 3h 14min ago

  • PTI 1Q17 sales to beat seasonal patterns, says president

    Bits + chips | 3h 16min ago

  • UMC expects wafer shipments to drop 1% in 1Q17

    Bits + chips | 3h 32min ago

  • Apple expected to adopt 2.5D glass instead of 3D glass for chassis of new iPhone, say Taiwan makers

    Before Going to Press | 3h 30min ago

  • Motech Industries to issue 50 million new shares

    Before Going to Press | 3h 31min ago

  • Taiwan December unemployment rate down on month, year, says DGBAS

    Before Going to Press | 3h 31min ago

  • China 2016 economic growth hits 25-year low

    Before Going to Press | 3h 32min ago

  • Foxconn Electronics chairman clarifies reported Sharp's ending supply of TV panels for Samsung Electronics

    Before Going to Press | 3h 33min ago

  • Sharp president reveals focus for fiscal year 2017 operation, says Nikkei

    Before Going to Press | 3h 34min ago

  • Digitimes Research: China AMOLED panel makers technologically inferior to Samsung Display, but may win adoption from China smartphone vendors

    Before Going to Press | 3h 38min ago

  • Casetek obtains chassis orders from top-5 China smartphone vendors

    Before Going to Press | 3h 39min ago

  • Taiwan December manufacturing production index up on month, year, says MOEA

    Before Going to Press | 3h 40min ago

  • UMC to start shipping 14nm chips in 1Q17

    Before Going to Press | 3h 41min ago

Pause
 | 
View more
Taiwan server shipment forecast and industry analysis, 2016
EYF Enterprises
Analysis of China revised domestic semiconductor industry goals
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.