Taipei, Wednesday, January 28, 2015 15:40 (GMT+8)
light drizzle
Taipei
15°C
Digitimes Research: Notebook shipments suffer over 10% drop in December
Joanne Chien, DIGITIMES Research, Taipei [Thursday 2 January 2014]

The global top-five notebook brand vendors and top-three ODMs, after enjoying on-month shipment growths in November, suffered on-month drops of 12% and 11% in December, respectively, better than Digitimes Research's original expectations due to extended orders from both the enterprise and consumer markets, and orders that shifted forward for production in December because of the Lunar New Year holidays.

Among first-tier brand vendors, Toshiba and Dell had better performances than the rest in December with Toshiba even enjoying a shipment growth higher than that of November. Dell's shipment growth was mainly contributed by the replacement trend created by Microsoft ending support for Windows XP and the recovery of enterprise notebook demand in the US and Europe, Digitimes Research's figures showed.

Meanwhile, education notebook orders from India and year-end holiday sales helped Hewlett-Packard (HP) achieve an on-month decline of only 15% for December, allowing the company to maintain its notebook shipments at above eight million units in the fourth quarter.

As for the ODMs, Quanta Computer and Inventec, the major suppliers of HP, both saw over 10% on-month shipment drops in December, while the other ODMs only suffered single-digit percentage decreases.

Although Acer's new CEO may not immediately resolve the company's issues, it still shows the company's ambition. Dell, which privatized itself in October 2013, hosted Dell World 2013 in December, displaying its latest product lineups and strategies, and is expected to become more aggressive over the enterprise market in the future.

Realtime news
  • PTI profits soar in 2014

    Bits + chips | 7min ago

  • Taiwan market: Xiaomi ships 100,000 smart bracelets in less than 2 months

    Mobile + telecom | 15min ago

  • Intel cooperates with Spreadtrum, Rockchip to tap China mobile chip solution market

    IT + CE | 22min ago

  • Huawei aims to ship 100 million smartphones in 2015

    Mobile + telecom - Newswatch | 25min ago

  • Taiwan market: XYZprinting unveils SLA 3D printer

    IT + CE - Newswatch | 27min ago

  • Sharp estimates LCD TV shipments to reach 6 million in fiscal 2014-2015

    Displays | 35min ago

  • Digitimes Research: Taiwan shipments of large-size TFT LCD panels reach 66.99 million in 1Q15

    Displays | 1h 51min ago

Pause
 | 
View more
2015 China smartphone panel trend forecast
Trends and forecasts for the China FPD industry, 2014-2017
The transition to 4k TV - UHD TV market forecast, 2014-2017
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • Greater China touch panel shipment forecast through 2015

    This Special Report provides forecasts through 2015 for Greater China touch panel shipments with breakdowns based on technology (glass, film, resistive), application (smartphone, NB and tablet) and by firm.

  • 2014 global tablet demand forecast

    This report analyzes the main players, their strategies and shipments forecasts for 2014, as well as other factors contributing to either growth or decline in various segments within the tablet market, with a particular focus on Apple, Google, Samsung, and Microsoft, along with whitebox vendors.