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Trends and shipment forecast for 2H 2012 smartphone market
Luke Lin, DIGITIMES Research, Taipei [Friday 3 August 2012]
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Global smartphone shipments will top 630 million units in 2012, representing on-year growth of 35%, which is more more moderate annual growth than seen in previous years. Smartphone shipments in 2010 and 2011 both enjoyed growth of more than 60%. Growth will decelerate in 2012 due to the high base, as well as a slowdown in consumer spending in Western Europe.
Abstract
Annual smartphone shipments (m units)

Global smartphone shipments will top 630 million units in 2012, representing on-year growth of 35%, which is more moderate annual growth than seen in previous years. Smartphone shipments in 2010 and 2011 both enjoyed growth of more than 60%. Growth will decelerate in 2012 due to the high base, as well as a slowdown in consumer spending in Western Europe.

In the second half of the year, global smartphone shipments will reach 344 million units and quarterly shipments during 2012 will register sequential growth through the last quarter of the year. The shipment ratio for the first and second halves of 2012 is estimated at 45:55.

Quarterly shipments during 2012 will manage on-year growth through the last quarter of the year. But the growth will slow at a gradual pace and likely decelerate to 22% in the fourth quarter.

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Price: NT$48,000 (approx. US$1,685)

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