Taipei, Tuesday, May 23, 2017 09:22 (GMT+8)
thunderstorms
Taipei
31°C
Trends and shipment forecast for 2H 2012 tablet market
James Wang, DIGITIMES Research, Taipei [Friday 3 August 2012]
Registration required (free) to purchase. Please sign in if you wish to continue.
In the second half of 2012, poor global economic growth is having a more significant impact on the global market for branded tablets than had previously been anticipated. Digitimes Research therefore remains conservative about the prospects for the period, with half-year shipments projected to reach 49.18 million units and whole-year shipments being revised downward to 88.69 million units. Apple, the Google-Asus Nexus 7, Amazon and Microsoft are expected to account for more than 76% of the market and will reach 38.5 million units.
Abstract
Global tablet shipment forecasts for major brands, 1H10-2H12 (m units)

In the second half of 2012, poor global economic growth is having a more significant impact on the global market for branded tablets than had previously been anticipated. Digitimes Research therefore remains conservative about the prospects for the period, with half-year shipments projected to reach 49.18 million units and whole-year shipments being revised downward to 88.69 million units; the ratio of shipments between the first and second halves of the year is estimated to be 45:55.

The ranks of competitors in the tablet market will see enormous changes in 2012. Where the market formerly consisted mainly of mobile phone and PC vendors versus Apple, the situation is evolving so that four major players will fight for the spoils: Amazon, Google, Microsoft and Apple. This battle among industry giants will be the key to the development of the industry over the second half of 2012.

Shipments of 12 million iPad 2 tablets in the first half of 2012 and the launch of the Google-Asus Nexus 7 in the third quarter have had a significant impact on other tablet manufacturers. This will be followed by the launch of Amazon's next-generation 7-inch tablets and the Microsoft Surface, while there is also the possibility that Apple will launch a smaller iPad - likely to be dubbed the iPad Mini - and/or a refreshed version of its main 9.7-inch iPad model, hereafter referred to as the "refreshed iPad".

Digitimes Research forecasts that total shipments for the aforementioned four main players in the second half of 2012 will reach 38.5 million units, with figures for Google based on the part of Nexus 7 shipments which will be sold via Google Play, i.e. excluding the portion of Nexus 7 shipments sold through Asus' sales channels. This figure would exceed total global shipments of branded tablets during the first half of 2012 and account for some 77% of overall shipments in the period.

While Android has overtaken iOS as the largest platform in the smartphone market, it has been far less successful in the tablet sector, with OEM partners dropping out with each successive quarter, and the launch of the Kindle Fire in fourth-quarter 2011 also took a further slice of the potential opportunities for developing low-end tablets running official Android.

Figures from Digitimes Research show that shipments of branded tablets running official Android began to stagnate from the second quarter of 2011, with quarterly shipments failing to break the four-million barrier. Andy Rubin indicated in October 2011 that just six million Android tablets had been activated, highlighting the fact that sales of Android tablets from brand vendors have been far from ideal.

Table of contents
Price: NT$48,000 (approx. US$1,685)
Realtime news
  • Taiwan attracts foreign direct investment of US$1.462 billion in January-April, says MOEA

    Bits + chips | 11h 21min ago

  • Taiwan April export order value down on month, up on year, says MOEA

    Bits + chips | 11h 25min ago

  • Digitimes Research: Taiwan makers to ship nearly 21 million handsets in 2Q17

    Mobile + telecom | 11h 28min ago

  • Phison still eyeing stake in Toshiba chip unit

    Bits + chips | 11h 31min ago

  • Robust chip demand from China smartphone firms to boost revenues at IC distributors

    Bits + chips | 11h 33min ago

  • 1Q17 global cloud computing infrastructure services valued at US$11.4 billion, says Canalys

    Before Going to Press | 10h 58min ago

  • China market: Advantech offers SPMS for cloud-computing management of distributed PV systems

    Before Going to Press | 10h 59min ago

  • Foxconn Electronics to set up innovation R&D center in central China

    Before Going to Press | 11h 9min ago

  • Taiwan market: Alliance Digital Tech to boost mobile e-payment services

    Before Going to Press | 11h 17min ago

  • 3S teaming up with Marvell to develop 28nm controller chips

    Before Going to Press | 11h 18min ago

  • Taiwan market: FET offers rental online consulting services about use of handsets, consumer electronics

    Before Going to Press | 11h 19min ago

  • Axiomtek announces revenues for 2016

    Before Going to Press | 11h 20min ago

  • China outpaces Taiwan in IC design, backend industry output value

    Before Going to Press | 11h 27min ago

  • Vapor chamber becoming new cooling choice for smartphones

    Before Going to Press | 11h 27min ago

Pause
 | 
View more

Global notebook shipment forecast, 2017 and beyond

RESEARCH EXTRAS | Jan 25, 14:34

Digitimes Research estimates that 2016 was another down year for the global notebook market, with shipments dipping below 150 million. While the market will continue shrinking in 2017, the drop will be much less dramatic, as Windows 10 adoption in the enterprise...

Global AP demand forecast, 2017-2020

RESEARCH EXTRAS | Jan 16, 12:01

Digitimes Research expects global application processor (AP) shipments to increase more than 8% in 2017 and surpass the 1.9 billion mark, with smartphones remaining the main application. After slumping in 2015, Qualcomm returned to form in 2016 and will continue...

Taiwan handsets – 1Q 2017

TAIWAN MOBILE DEVICE | May 19, 11:42

Taiwan's handset shipments have improved significantly thanks to feature phone orders from HMD Global.

China smartphone market and industry – 1Q 2017

CHINA SMARTPHONE | May 12, 13:53

Total shipments of China-based smartphone makers in first-quarter 2017 were 134.30 million units, representing flat growth compared to first-quarter 2016 and showing an on-quarter drop of 28.8%.

Taiwan LCD TVs – 1Q 2017

TAIWAN DISPLAY SYSTEM | May 11, 10:15

Taiwan shipped only 6.74 million LCD TV shipments in the first quarter, the lowest quarterly performance since the third quarter of 2009's 5.81 million units, with the total representing a sharp 33.2% sequential decline.

Global notebook shipment forecast, 2017 and beyond
Trends and forecasts for the China FPD industry, 2014-2017
The transition to 4k TV - UHD TV market forecast, 2014-2017
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.