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Nvidia's GeForce RTX 30 series GPUs are powered by the company's Ampere architecture. The GeForce RTX 3090, 3080 and 3070 GPUs offer up to 2x the performance and 1.9x the power efficiency over the previous Turing-based generation. The GPUs take advantage of the second-generation Nvidia RTX PC gaming platform to provide real-time ray tracing and AI gaming.

The RTX 30 series was unveiled during a virtual launch event by Nvidia founder and CEO Jensen Huang, who also announced that Fortnite is turning on RTX real-time ray tracing, adding four ray-traced features for a more immersive gaming experience, including reflections, shadows, global illumination and ambient occlusion.