Bits + chips
Digitimes Research: Tablet AP shipments in China to drop to 19.15 million units in 1Q16
Eric Lin, DIGITIMES Research, Taipei

China's tablet-use application processor (AP) shipments will drop 15.5% sequentially and 13.7% on year to reach 19.15 million units in the first quarter of 2016 due to fewer working days caused by the Lunar New Year holidays and weakening demand from non-China markets, according to Digitimes Research.

MediaTek will see its market share in China's tablet AP market decline to 23.5% in the first quarter as new tablet solutions released at the end of 2015 target the high-end segment and are unlikely to ramp in shipments significantly in the quarter, Digitimes Research said.

Intel is expected to see its share climb to 19.8% in the first quarter as the chip maker has shifted its focus to promoting highly-integrated SoFIA platform products, narrowing its gap against MediaTek to 3.7pp.

China-based Allwinner Technology has seen its AP shipments gradually decline since at the end of the third quarter of 2015 and will see its share sink to 14.6% in the first quarter, Digitimes Research added.

However, Rockchip Electronics will manage to ramp its market share to 14.1% in the first quarter as the vendor has begun marketing its quad-core solutions, and its high-end solutions have been adopted by some business models.

Content from this article was part of a complete Digitimes Research Chinese-language report that has not yet been translated into English. If you are interested in an English version of the report or wish to receive more information about the report, click here to contact us and we will get back to you as soon as possible. Digitimes Research also provides quarterly tracking services for market sectors such as China Smartphone, China Smartphone AP, Taiwan ICT and Taiwan FPD. Click here for more information about Digitimes Research Tracking services.

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