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Digitimes Research: Apple to see record low iPad shipments in 1Q16
Jim Hsiao, DIGITIMES Research, Taipei
Tuesday 16 February 2016

Apple is expected to ship 9.8 million iPads in the first quarter of 2016, historically its lowest quarterly level, with decreases of 39.1% on quarter and nearly 20% on year, according to Digitimes Research.

There will be an estimated 46.65 million tablets shipped globally in the first quarter of 2016, slipping 28.6% on quarter and 8.6% on year, Digitimes Research indicated. In addition to iPad models, the shipments will include 21.5 million tablets to be launched by brand vendors, and 15.4 million units by white-box vendors, sequentially decreasing 25.9% and 24.1%, respectively.

Apple will account for 21% of global shipments, followed by Samsung Electronics with 14%, Lenovo 7.2%, Amazon 5.8%, Huawei Device 4%, Asustek Computer 2.7%, Microsoft and TCL each with 2.6%, LG Electronics 1.8% and Acer 1.2%.

7-inch models will account for 35.4% of shipments, 7.9-inch 13.8%, 8.x-inch 6.1%, 9.x-inch 23.8%, 10.x-inch 10.1% and 11-inch and above 10.8%.

Taiwan-based ODMs/OEMs will ship 14.5 million tablets in the quarter, dropping 37.8% on quarter and 17.6% on year. Foxconn Electronics (the largest OEM for iPad) will take up 60.5% of the shipments, followed by Compal Electronics with 15.8%, Pegatron 10.4%, Quanta Computer 4.7% and Wistron 1.3%.

This article is an excerpt from a Digitimes Research Quarterly Data Report (Global tablet market – 4Q 2015). Visit our latest Data reports.

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