Taipei, Sunday, July 23, 2017 16:57 (GMT+8)
Digitimes Research: iPad shipments to drop to 55 million units in 2015
Joanne Chien, DIGITIMES Research, Taipei [Monday 1 December 2014]

Thanks to Sony quitting the notebook market and Apple's price cuts, MacBook shipments in 2014 are expected to grow over 15% on year, the highest growth among the top-10 vendors. But Apple's iPad shipments are expected to see a decline in the year.

In 2015, Digitimes Research estimates that MacBook shipments will grow further, but iPad shipments are expected to continue decreasing to reach around 55 million units. The iPad's shipment decline will result in Apple's overall shipments for the MacBook and iPad to drop from almost 90 million units in 2013 to around 80 million units in 2014 and 70 million units in 2015.

Although Apple reportedly will launch a 12.9-inch iPad and add a new line of product using 12.2-inch Retina displays in 2015, the vendor's effort is unlikely to be able to stop its tablet shipments from seeing a major decline.

Digitimes Research believes that the iPhone 6/6 Plus will continue to cannibalize iPad mini sales in 2015.

China smartphone touch-panel industry 2016 forecast
Trends and forecasts for the China FPD industry, 2014-2017
The transition to 4k TV - UHD TV market forecast, 2014-2017
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.