Taipei, Thursday, May 26, 2016 00:03 (GMT+8)
scattered thunderstorms
Taipei
29°C
Digitimes Research: Ultra HD TV demand grows in Japan in May
Hana Hu, DIGITIMES Research, Taipei [Friday 11 July 2014]

Japan's Ultra HD TV channel, Channel4K, started pilot broadcast on June 2, 2014 and Digitimes Research has found that sales of Ultra HD TV sets continue to enjoy stable growth despite a recent rise in the country's consumption tax. In May 2014, 2.4% of TVs sold in the Japan market were Ultra HD models, which also made up 12.3% of overall sales value, the first time that the percentage has surpassed 10%.

In terms of sizes, 50-inch and above models accounted for 20.2% of Japan's overall TV shipments and 36.5% of overall TV sales value in May, growing significantly from the same month a year ago.

Pricing is the key driver for Japan's Ultra HD TV sales. Japan's Ultra HD TV ASPs in May dropped 32.8% on year to only JPY330,000 (US$3,256).

Among Japan-based TV vendors, Panasonic and Toshiba sell their TVs for prices lower than their competitions from Sony and Sharp in the Japan market. The difference in pricing strategies also meant a difference in market shares: Both Panasonic and Toshiba enjoyed increased shares in the Japan TV market while Sony and Sharp suffered decreased shares. It shows that pricing is a major factor behind Japan consumers' choosing Ultra HD TV models.

So far, in Japan only Sharp's Aquos 4K TU-UD1000 TV recorder is natively equipped with an Ultra HD tuner and therefore, only a limited number of Japan families with Ultra HD TVs are able to view Ultra HD content and the broadcasting system will not be completed until players such as Sony starts investing in the Ultra HD tuner development.

However, the production of Ultra HD content is a more serious issue.

With cable TV content producers lacking interests in making Ultra HD programs, creating Ultra HD content has become a task for paid TV program providers such as J:COM. However, without cable TV content producers joining the industry, it remains to be seen whether the Ultra HD TV channel will be able to satisfy demand from consumers when it officially launches in 2016. In addition, the extra costs that Japan consumers need to pay TV program providers are also expected to reduce consumers' willingness to subscribe to the TV channel, Digitimes Research believes.

This article is an excerpt from a Digitimes Research Special Report (The transition to 4k TV - UHD TV market forecast, 2014-2017). Visit our latest Special reports.

Realtime news
  • Taiwan market: Smartphone sales slow down in April

    Mobile + telecom - Newswatch | 1h 23min ago

  • ASE, SPIL halt trading pending release of material information

    Bits + chips | 3h 2min ago

  • Sony sees strong LCD TV sales in 2016

    Before Going to Press | 2h 6min ago

  • Big Data Expo 2016 begins on May 25 in China

    Before Going to Press | 2h 11min ago

  • Taiwan market: Samsung launches Galaxy J7 2016 and J5 2016

    Before Going to Press | 2h 45min ago

  • Small motherboard players aggressively seeking new business opportunities

    Before Going to Press | 3h 3min ago

  • Taiwan market: Smartphone sales slow down in April

    Before Going to Press | 3h 22min ago

  • Market watchers pessimistic about 2-in-1 market

    Before Going to Press | 3h 29min ago

  • Server management SoC provider Aspeed to see revenues grow 30% in 2016

    Before Going to Press | 3h 30min ago

  • MLS reportedly cooperates with IDG Capital Partners to bid for Ledvance

    Before Going to Press | 3h 47min ago

  • DLC-coated glass to potentially replace sapphire cover glass

    Before Going to Press | 3h 49min ago

  • Digitimes Research: Japan begins to utilize Wi-SUN technology

    Before Going to Press | 3h 56min ago

  • UltraChip revenues to rise in 2Q, 3Q16

    Before Going to Press | 3h 58min ago

Pause
 | 
View more
China smartphone touch-panel industry 2016 forecast
Intel strategies in the mobile device market
Analysis of China revised domestic semiconductor industry goals
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.