Taipei, Tuesday, October 6, 2015 21:13 (GMT+8)
partly cloudy
Digitimes Research: Global tablet shipments drop 30% sequentially in 1Q14
Jim Hsiao, DIGITIMES Research, Taipei [Wednesday 23 April 2014]

Global tablet shipments reached only 58.56 million units in the first quarter of 2014, down almost 30% sequentially, but up 4.6% on year despite Samsung Electronics trying to boost both its high-end and entry-level tablet shipments and Lenovo pushing shipments to meet its fiscal 2013 targets. Seasonality, Apple seeing weaker sales, and the tablet market growing mature were also factors that affected shipment performance, according to Digitimes Research.

Shipments of iPads suffered both on-year and sequential drops to reach 15.85 million units in the first quarter. Non-iPad tablet shipments were 22.31 million units, down 20% sequentially, but up over 30% on year thanks to strong demand for Samsung, Lenovo and Asustek's Windows-based models. White-box tablet shipments reached only 20.4 million units due to seasonality and labor shortages during the Lunar New Year holidays.

Apple and Samsung remained the top-two vendors in the first quarter, but the two players' market share gap was less than 6pp. Lenovo was the third-largest vendor, followed closely by Asustek Computer in fourth. Amazon and Google dropped to number seven and ten.

Taiwan ODMs shipped 22.15 million tablets together in the first quarter, accounting for less than 60% of global shipments. The largest maker, Foxconn Electronics (Hon Hai Precision Industry), and second-largest Pegatron Technology both suffered significant shipment drops due to lower-than-expected demand for iPad. Quanta saw increased shipments in the quarter because of Asustek's T100 tablet, and returned to being the third-largest maker in Taiwan. Compal Electronics' shipments suffered a sharp decline because Amazon's Kindle Fire range is approaching the end of its lifecycle, while Acer is turning to cooperate with China-based makers, Digitimes Research's figures showed.

This article is an excerpt from a Digitimes Research Quarterly Data Report (Global tablet market – 1Q 2014). Visit our latest Data reports.

Realtime news
  • Phison to post record 3Q15 revenues, says report

    Bits + chips - Stockwatch | 42min ago

  • Tablet demand stays weak, say Taiwan IC designers

    Mobile + telecom | 46min ago

  • Compeq September revenues hit record for 3rd straight month

    Bits + chips - Stockwatch | 47min ago

  • Silitech revenues up on month in September

    Mobile + telecom - Stockwatch | 49min ago

  • Passive component maker Mag.Layers reports flat sales for September

    Before Going to Press | 7min ago

  • Taiwan market: Chunghwa Telecom plans to offer 1Gbps/600Mbps FTTH services

    Before Going to Press | 24min ago

  • KYEC posts record 3Q15 revenues

    Before Going to Press | 25min ago

  • Giantplus reports 3Q15 performance

    Before Going to Press | 25min ago

  • TPK reports September 2015 revenues

    Before Going to Press | 1h 5min ago

  • Toshiba, SanDsik reportedly among takeover targets of Tsinghua

    Before Going to Press | 1h 5min ago

  • Digitimes Research: LTE operators compete with Wi-Fi Alliance to use 5GHz band

    Before Going to Press | 1h 26min ago

  • SPIL 3Q15 revenues decrease 5.7%

    Before Going to Press | 1h 41min ago

  • TAITRONIC 2015 opens

    Before Going to Press | 2h 12min ago

  • Simplo Technology sees increased September revenues

    Before Going to Press | 2h 13min ago

  • Taiwan LCD driver IC firms look to post more than 10% revenue decreases in 4Q15

    Before Going to Press | 2h 13min ago

  • Unity Opto Technology September revenues up on month, down on year

    Before Going to Press | 2h 14min ago

  • Diode maker Eris August revenues rise 17%

    Before Going to Press | 2h 15min ago

  • Nanya names new president

    Before Going to Press | 2h 15min ago

  • Asustek, Acer see large sequential growth in September notebook shipments

    Before Going to Press | 2h 15min ago

View more

The Big Fund - China's next step to becoming a global semiconductor leader

RESEARCH EXTRAS | Sep 16, 17:49

China has been solidifying its semiconductor industry policy objectives through the release of the "National IC Industry Development Guidelines" in June 2014 and "Made in China 2025" in June 2015, with one key financial support program being the National IC Industry...

Display panels for wearable devices: Market overview and forecast through 2017

RESEARCH EXTRAS | Jul 23, 12:15

The wearables market is a growing focal point for many vendors and players in the display panel supply chain. This Digitimes Research Special Report looks at developments in panel applications in the wearable industry, with a specific focus on panel makers in...

Taiwan LCD TVs – 2Q 2015


Taiwan-based LCD TV makers are seeing improving shipments. Among them, Foxconn Electronics (Hon Hai Precision Industry) will have the strongest shipment growth in the second half due to procurement orders from Mexico.

Global tablet market – 2Q 2015

GLOBAL TABLET | Aug 21, 12:11

Digitimes Research saw global tablet shipments fall to 45.76 million units in second-quarter 2015, showing a 10% decrease on quarter and representing more than a 15% decrease on year.

China smartphone market and industry – 2Q 2015

CHINA SMARTPHONE | Aug 18, 15:33

Smartphone sales in China no longer show any significant momentum for growth as the fast maturing market now increasingly relies on replacement demand from existing users.

Display panels for wearable devices
Taiwan server shipment forecast and industry analysis, 2015
2015 global notebook demand forecast
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.