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Digitimes Research: Dual-OS 2-in-1s and Chromebooks a new hope for notebook vendors
Joanne Chien, DIGITIMES Research, Taipei [Thursday 9 January 2014]

Facing the fact that the notebook industry is no longer enjoying strong growth, brand vendors have been trying to transform, or are searching for new business opportunities. Observing brand vendors' latest innovations at CES 2014, Digitimes Research believes 2-in-1 devices and Chromebooks will become star products that the vendors will focus on pushing in 2014.

Digitimes Research expects 2-in-1 devices to be mainly promoted in the entry-level dual-OS product market with Intel providing resources such as reference platforms, marketing subsidies and discounts on CPU prices. Asustek Computer's Transformer Book TD300, showcased during CES 2014, is packed with performance and an attractive price, but is weak in terms of mobility, indicating that the device will mainly target the consumer group that is sensitive to cost.

More brad vendors will release dual-OS 2-in-1 devices in the first half of 2014.

With the release of Acer's new Chromebook, plus upcoming models from Toshiba, Dell and Asustek, shipments are estimated to enjoy an over 100% on-year growth to challenge a volume of four million units in 2014, expanding their presence from the education to the enterprise sector.

2015 global notebook demand forecast

RESEARCH EXTRAS | Nov 28, 11:01

According to Digitimes Research, global notebook shipments will decline by 2.7% in 2014 to 170 million units and shipment totals in 2015 will continue to show a decline. While the business notebook market benefited from the expiration of support by Microsoft...

Wireless broadband developments in Southeast Asia markets

RESEARCH EXTRAS | Nov 12, 10:53

As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%, and the share of the global user base rising from 4.9% to a high of 10.6%. This Digitimes Research Special Report analyzes the various...

China touch panel industry – 3Q 2014

CHINA TOUCH | Nov 28, 18:54

The third quarter is a traditional boom season for touch panels and therefore China-based touch panel makers saw shipments increase for all major applications.

Taiwan handsets – 3Q 2014

TAIWAN ICT | Nov 20, 10:53

Taiwan's top handset ODM Foxconn Electronics lost a significant amount of feature phone orders from Microsoft Mobile in the third quarter, while the biggest brand vendor HTC also saw a sharp decline in its shipments. But for others in Taiwan's handset sector,...

China smartphone market and industry – 3Q 2014

CHINA SMARTPHONE | Nov 14, 19:21

Looking at smartphone sales in the local China market, under the influence of stagnating sales of international brands, a lack of differentiating features in high-end and high-cost/performance ratio products marketed by China-based makers, and ultra-low-cost...

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    This Special Report provides forecasts through 2015 for Greater China touch panel shipments with breakdowns based on technology (glass, film, resistive), application (smartphone, NB and tablet) and by firm.

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    This report analyzes the main players, their strategies and shipments forecasts for 2014, as well as other factors contributing to either growth or decline in various segments within the tablet market, with a particular focus on Apple, Google, Samsung, and Microsoft, along with whitebox vendors.