Taipei, Wednesday, April 23, 2014 15:22 (GMT+8)
mostly cloudy
Taipei
21°C
Digitimes Research: Korea tablet market being impacted by phablet products
Betty Shyu, DIGITIMES Research, Taipei [Friday 3 January 2014]

South Korea's tablet shipments have been dropping after reaching a peak in 2011 due to the rapid appearance of large-size smartphones and phablets, which are gradually replacing consumer demand for tablets in Korea.

Samsung Electronics has already caught up with Apple in Korea's tablet market with a share of 45%, higher than the US-based vendor's 44.3%; however, compared to Samsung's share in Korea's smartphone market at around 55-60%, its performance in the tablet market is still rather weak.

Observing consumers in Korea's tablet purchasing and usage habits, Digitimes Research found that the priority when purchasing a tablet is convenience, followed by industrial design. As for usage, most Korea consumers purchase a tablet for convenience when searching for information, and entertainment.

As large-size smartphones and phablets continue to take demand away, Digitimes Research believes South Korea's tablet market is unlikely to see any improvements in the future unless a killer tablet appears.

Content from this blog post was provided by the Digitimes Research Tracking team, which focuses on shipment data and market trends in the global mobile device supply chain. Digitimes Research provides quarterly tracking services for market sectors such as Global Tablet, China Smartphone, China Smartphone AP, China Touch Panel, Taiwan ICT and Taiwan FPD. Click here for more information about Digitimes Research Tracking services.

Realtime news
  • J Touch expects better performance in 2014, says company chairman

    Displays | 6min ago

  • China market: Tesla plans to deploy PV-based power charging network

    Green energy | 8min ago

  • Altera-TSMC tie-up to bring advanced packaging technology to Arria 10 FPGAs and SoCs

    Bits + chips - Newswatch | 9min ago

  • Taiwan market: 80% of FET subscribers willing to shift to 4G services

    Mobile + telecom | 10min ago

  • Getac, Ennoconn to launch ruggedized tablets

    IT + CE | 12min ago

  • TPK expects to see TOL demand increase due to 4G handset development

    Displays | 33min ago

Pause
 | 
View more
MSI product press release
China touch tracker
2014 global notebook demand forecast