Taipei, Friday, May 29, 2015 05:07 (GMT+8)
mostly cloudy
Taipei
29°C
Digitimes Research: Korea tablet market being impacted by phablet products
Betty Shyu, DIGITIMES Research, Taipei [Friday 3 January 2014]

South Korea's tablet shipments have been dropping after reaching a peak in 2011 due to the rapid appearance of large-size smartphones and phablets, which are gradually replacing consumer demand for tablets in Korea.

Samsung Electronics has already caught up with Apple in Korea's tablet market with a share of 45%, higher than the US-based vendor's 44.3%; however, compared to Samsung's share in Korea's smartphone market at around 55-60%, its performance in the tablet market is still rather weak.

Observing consumers in Korea's tablet purchasing and usage habits, Digitimes Research found that the priority when purchasing a tablet is convenience, followed by industrial design. As for usage, most Korea consumers purchase a tablet for convenience when searching for information, and entertainment.

As large-size smartphones and phablets continue to take demand away, Digitimes Research believes South Korea's tablet market is unlikely to see any improvements in the future unless a killer tablet appears.

Realtime news
  • Panasonic to add BLU production lines at plants in Mexico and Brazil

    Displays | 7h 56min ago

  • Emerging markets drive worldwide smartphone sales to 19% growth in 1Q15, says Gartner

    Mobile + telecom | 8h 2min ago

  • NXP to sell RF power amplifier unit to JAC Capital for US$1.8 billion

    Bits + chips | 8h 5min ago

  • Digitimes Research: Global smartphone shipments in 2015 to reach 1.368 billion units

    Mobile + telecom | 8h 8min ago

  • Semi-equipment component maker Calitech debuts on Taiwan ESB

    Bits + chips | 8h 10min ago

  • Global TV panel shipments to reach record of 265 million in 2015, says IHS

    Before Going to Press | 7h 1min ago

  • Flat panel display equipment spending forecast to reach US$9 billion in 2015, says IHS

    Before Going to Press | 7h 1min ago

  • China market: Foxconn launches rental electric car service in major cities

    Before Going to Press | 8h 6min ago

  • Kortide to launch Elastos OS-based home-use gateways in China and Taiwan

    Before Going to Press | 8h 21min ago

  • IC demand for PCs remains slow

    Before Going to Press | 8h 22min ago

  • Advantech developing IoT base in northern Taiwan

    Before Going to Press | 8h 22min ago

  • Lextar Electronics expects capacity utilization to rise to 80-90% in 3Q15

    Before Going to Press | 8h 23min ago

  • Taiwan motherboard makers less active in Computex 2015 due to delayed Skaylake

    Before Going to Press | 8h 25min ago

  • Cree representative enters Lextar board of directors

    Before Going to Press | 8h 26min ago

  • China LCD TV vendors plan to procure 27-28 million Taiwan-produced panels in 2015, says CVIA executive

    Before Going to Press | 8h 28min ago

Pause
 | 
View more
Innodisk at Computex Taipei 2015
2015 global tablet demand forecast
Demand and supply trends in the global sapphire industry, 2014-2015
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.