South Korea's tablet shipments have been dropping after reaching a peak in 2011 due to the rapid appearance of large-size smartphones and phablets, which are gradually replacing consumer demand for tablets in Korea.
Samsung Electronics has already caught up with Apple in Korea's tablet market with a share of 45%, higher than the US-based vendor's 44.3%; however, compared to Samsung's share in Korea's smartphone market at around 55-60%, its performance in the tablet market is still rather weak.
Observing consumers in Korea's tablet purchasing and usage habits, Digitimes Research found that the priority when purchasing a tablet is convenience, followed by industrial design. As for usage, most Korea consumers purchase a tablet for convenience when searching for information, and entertainment.
As large-size smartphones and phablets continue to take demand away, Digitimes Research believes South Korea's tablet market is unlikely to see any improvements in the future unless a killer tablet appears.
Content from this blog post was provided by the Digitimes Research Tracking team, which focuses on shipment data and market trends in the global mobile device supply chain. Digitimes Research provides quarterly tracking services for market sectors such as Global Tablet, China Smartphone, China Smartphone AP, China Touch Panel, Taiwan ICT and Taiwan FPD. Click here for more information about Digitimes Research Tracking services.