Taipei, Friday, February 24, 2017 02:56 (GMT+8)
showers
Taipei
17°C
Toshiba to reinforce sales and marketing in China
Press release; Yvonne Yu, DIGITIMES [Thursday 16 December 2010]

Toshiba has announced that the company will aim for sales of two million LCD TVs in the China market in the fiscal year of 2011 ended March 2012 - four times its current target for 2010 fiscal year ended March 2011. The company expects to achieve this and to meet diverse market needs by introducing a broad line-up of nine series and a total of 24 models, including high value added TVs. In addition to the standard models offering excellent cost performance that it started to market in October this year, Toshiba will launch its new flagship LCD TV, the 55X1000C, late December. This high-end model inherits the key concepts of the Cell Regza TV, Toshiba's top-of-the-line model in Japan, and brings them to an overseas market for the first time.

The China LCD TV market is growing at a brisk pace, and is expected to surpass the US as the world's largest TV market in 2010 fiscal year. In order to take maximum advantage of high-growth opportunities, Toshiba has established Toshiba Visual Products (China) (TVC), a sales and marketing joint venture with China-based TCL. The joint venture started operation on October 1, 2010 and will expand Toshiba's sales network in China's coastal region and its huge hinterland. TVC will put in place a nationwide network of mass merchandisers and smaller outlets, with the goal of expanding Toshiba's current network of about 2,200 stores to a total of 15,000 by 2013 fiscal year.

With its superb picture and sound quality, the 55-inch 55X1000C was expressly designed to meet China's high-end home entertainment market. The new TV features a mega LED-backlit panel and employs Toshiba's newly developed new Regza Engine, a high-performance multi-processor platform that draws on the company's extensive experience in semiconductors and software to deliver outstanding image quality, sharp, realistic 3D, and excellent sound. The 55X1000C also features a 2D to 3D conversion system that allows users to enjoy 3D images generated from conventional 2D content.

Toshiba 55-inch LED TV, 55X1000C

Toshiba 55-inch LED TV, 55X1000C
Photo: Company

Realtime news
  • WPG expects sales to recover starting 2Q17

    Bits + chips | 4h 30min ago

  • VIS expects to post up to 5% revenue decrease in 1Q17

    Bits + chips | 4h 32min ago

  • UMC enters mass production for 14nm chips

    Bits + chips | 4h 33min ago

  • Advantech nets NT$8.96 per share for 2016

    Before Going to Press | 4h 45min ago

  • Digitimes Research: Japan aims at 20% of cars to be self-driving in 2030

    Before Going to Press | 4h 46min ago

  • Acer provides smart health platform to Changhua Christian Hospital

    Before Going to Press | 4h 48min ago

  • SSD and eMMC prices to rise 15% in 2Q17, says DRAMeXchange

    Before Going to Press | 4h 49min ago

  • Oppo, Vivo will struggle to succeed in overseas markets

    Before Going to Press | 4h 50min ago

  • Danen Technology suffers net loss per share of NT$2.10 for 2016

    Before Going to Press | 4h 52min ago

  • CyberLink nets NT$3.15 per share for 2016

    Before Going to Press | 4h 53min ago

  • SunPower to set up PV module joint-venture in China, say reports

    Before Going to Press | 4h 53min ago

  • Fraunhofer ISE reaches 21.9% efficiency for N-type polycrystalline solar cells

    Before Going to Press | 4h 54min ago

  • TSMC on track to move 5nm to risk production in 1H19

    Before Going to Press | 4h 56min ago

  • AMOLED penetration of smartphones estimated at over 27% in 2017

    Before Going to Press | 4h 57min ago

  • Arcadyan Technology posts 2016 net EPS of NT$7.19

    Before Going to Press | 4h 58min ago

  • Silitech Technology suffers net loss per share of NT$0.61 for 2016

    Before Going to Press | 4h 59min ago

  • Kaimei Electronic fails in bid for stake in Ta-I

    Before Going to Press | 4h 59min ago

  • Giantplus Technology to deal out 2016 dividend of NT$0.20

    Before Going to Press | 5h ago

  • TPK Holding to not deal out dividend for 2016

    Before Going to Press | 5h ago

Pause
 | 
View more
Global notebook shipment forecast, 2017 and beyond
EYF Enterprises
The transition to 4k TV - UHD TV market forecast, 2014-2017
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.