Taipei, Tuesday, March 31, 2015 02:27 (GMT+8)
mostly cloudy
Taipei
21°C
Toshiba to reinforce sales and marketing in China
Press release; Yvonne Yu, DIGITIMES [Thursday 16 December 2010]

Toshiba has announced that the company will aim for sales of two million LCD TVs in the China market in the fiscal year of 2011 ended March 2012 - four times its current target for 2010 fiscal year ended March 2011. The company expects to achieve this and to meet diverse market needs by introducing a broad line-up of nine series and a total of 24 models, including high value added TVs. In addition to the standard models offering excellent cost performance that it started to market in October this year, Toshiba will launch its new flagship LCD TV, the 55X1000C, late December. This high-end model inherits the key concepts of the Cell Regza TV, Toshiba's top-of-the-line model in Japan, and brings them to an overseas market for the first time.

The China LCD TV market is growing at a brisk pace, and is expected to surpass the US as the world's largest TV market in 2010 fiscal year. In order to take maximum advantage of high-growth opportunities, Toshiba has established Toshiba Visual Products (China) (TVC), a sales and marketing joint venture with China-based TCL. The joint venture started operation on October 1, 2010 and will expand Toshiba's sales network in China's coastal region and its huge hinterland. TVC will put in place a nationwide network of mass merchandisers and smaller outlets, with the goal of expanding Toshiba's current network of about 2,200 stores to a total of 15,000 by 2013 fiscal year.

With its superb picture and sound quality, the 55-inch 55X1000C was expressly designed to meet China's high-end home entertainment market. The new TV features a mega LED-backlit panel and employs Toshiba's newly developed new Regza Engine, a high-performance multi-processor platform that draws on the company's extensive experience in semiconductors and software to deliver outstanding image quality, sharp, realistic 3D, and excellent sound. The 55X1000C also features a 2D to 3D conversion system that allows users to enjoy 3D images generated from conventional 2D content.

Toshiba 55-inch LED TV, 55X1000C

Toshiba 55-inch LED TV, 55X1000C
Photo: Company

Realtime news
  • Toshiba in talks to sell large stake of Egypt-based TV manufacturing facilities, says report

    Displays | 3h 18min ago

  • Asustek to add fingerprint ID function to ZenFone in 2H15, says paper

    Mobile + telecom - Newswatch | 3h 25min ago

  • IHS comments on Intel potential acquisition of Altera

    Bits + chips | 3h 27min ago

  • Epistar to start production of integrated power drivers based on Si substrates

    LED | 4h 22min ago

  • CPT reports decline for 2014 performance

    Displays | 4h 26min ago

  • Giga Solar Materials to deal out 2014 dividend of NT$15.00

    Green energy | 4h 28min ago

  • Asustek hopes to globally ship 30 million smartphones in 2015, says chairman

    Before Going to Press | 4h 36min ago

  • Inventec to set server production plants in Southeast Asia and Japan, says chairman

    Before Going to Press | 4h 37min ago

  • Taiwan market: Gogoro to unveil first e-bike in summer 2015

    Before Going to Press | 4h 59min ago

  • Lenovo plans to launch smartphones in Japan, says Nikkei

    Before Going to Press | 5h ago

  • New government-sponsored technology research facilities kick off

    Before Going to Press | 5h 1min ago

  • Motherboard players already not expected to achieve shipment targets for 2015

    Before Going to Press | 5h 3min ago

  • IC distributor ANStek revenues and profits climb to 3-year highs

    Before Going to Press | 5h 4min ago

  • Niching 2014 profits hit 3-year high

    Before Going to Press | 5h 4min ago

  • Sony Mobile executive to visit Taiwan smartphone ODMs to enhance cooperation

    Before Going to Press | 5h 4min ago

  • China government to halt investments for BOE 10.5G LCD facilities

    Before Going to Press | 5h 5min ago

  • Health care remains a focus for wearable vendors

    Before Going to Press | 5h 6min ago

  • China PV makers expect demand to rebound in 2Q15

    Before Going to Press | 5h 7min ago

  • Samsung Display looking to revamp OLED TV panel production

    Before Going to Press | 5h 8min ago

  • Foxconn nets NT$8.85 per share for 2014

    Before Going to Press | 5h 9min ago

  • UMC snatches high-end 28nm chip orders from TSMC clients

    Before Going to Press | 5h 10min ago

  • Demand from China picking up, say IC design houses

    Before Going to Press | 5h 11min ago

  • Foundry chipmaker Powerchip rolls out solutions for IoT

    Before Going to Press | 5h 12min ago

  • Simplo pushing new businesses

    Before Going to Press | 5h 12min ago

Pause
 | 
View more
2015 China IC design market forecast
Wireless broadband developments in Southeast Asia markets
Greater China touch panel shipment forecast through 2015
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.