Taipei, Thursday, July 2, 2015 16:54 (GMT+8)
thunder in the vicinity
Taipei
34°C
Toshiba to reinforce sales and marketing in China
Press release; Yvonne Yu, DIGITIMES [Thursday 16 December 2010]

Toshiba has announced that the company will aim for sales of two million LCD TVs in the China market in the fiscal year of 2011 ended March 2012 - four times its current target for 2010 fiscal year ended March 2011. The company expects to achieve this and to meet diverse market needs by introducing a broad line-up of nine series and a total of 24 models, including high value added TVs. In addition to the standard models offering excellent cost performance that it started to market in October this year, Toshiba will launch its new flagship LCD TV, the 55X1000C, late December. This high-end model inherits the key concepts of the Cell Regza TV, Toshiba's top-of-the-line model in Japan, and brings them to an overseas market for the first time.

The China LCD TV market is growing at a brisk pace, and is expected to surpass the US as the world's largest TV market in 2010 fiscal year. In order to take maximum advantage of high-growth opportunities, Toshiba has established Toshiba Visual Products (China) (TVC), a sales and marketing joint venture with China-based TCL. The joint venture started operation on October 1, 2010 and will expand Toshiba's sales network in China's coastal region and its huge hinterland. TVC will put in place a nationwide network of mass merchandisers and smaller outlets, with the goal of expanding Toshiba's current network of about 2,200 stores to a total of 15,000 by 2013 fiscal year.

With its superb picture and sound quality, the 55-inch 55X1000C was expressly designed to meet China's high-end home entertainment market. The new TV features a mega LED-backlit panel and employs Toshiba's newly developed new Regza Engine, a high-performance multi-processor platform that draws on the company's extensive experience in semiconductors and software to deliver outstanding image quality, sharp, realistic 3D, and excellent sound. The 55X1000C also features a 2D to 3D conversion system that allows users to enjoy 3D images generated from conventional 2D content.

Toshiba 55-inch LED TV, 55X1000C

Toshiba 55-inch LED TV, 55X1000C
Photo: Company

Realtime news
  • Ichia Technologies sees June revenues drop on year

    Bits + chips - Stockwatch | 39min ago

  • China market: Xiaomi ships nearly 35 million smartphones in 1H15, says report

    Mobile + telecom | 46min ago

  • China market: Xiaomi appoints new CFO

    Mobile + telecom | 1h 3min ago

  • Vendors seeking alternate solutions for metal notebook chassis

    IT + CE | 1h 14min ago

  • Digitimes Research: China smartphone shipments see weaker-than-expected growth in 2Q15

    Mobile + telecom | 1h 31min ago

  • Acer to form 1,000-member team for BYOC business in a year

    IT + CE | 1h 40min ago

  • Digitimes Research: Japan home entertainment market sees Sharp rise with new 4K solutions

    Displays | 1h 40min ago

  • Dassault Systemes expanding clients in Taiwan

    IT + CE | 1h 44min ago

  • Annual direct current distribution network implementation revenues expected to reach US$5.1 billion in 2024, says firm

    Green energy | 1h 47min ago

  • Apple considering Samsung for Apple Watch OLED supply, says report

    Displays | 1h 57min ago

Pause
 | 
View more
Taiwan server shipment forecast and industry analysis, 2015
2015 China smartphone panel trend forecast
Analysis of China revised domestic semiconductor industry goals
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.