Taipei, Saturday, September 20, 2014 18:57 (GMT+8)
mostly cloudy
Taipei
31°C
Intel unveils digital signage concept
Press release, January 12; Joseph Tsai, DIGITIMES [Tuesday 12 January 2010]

Intel has demonstrated a new 7-foot-6-inch multi-user, multi-touch Intel Intelligent Digital Signage concept at the National Retail Federation Convention (NRF) in New York. Intel said the prototype device could change the way people interact with digital signage technology in environments such as stores, airports, banks and hotels.

Multiple consumers can use this side-by-side window display simultaneously to explore augmented reality-enabled maps of each floor of the store, on which retailers can superimpose images such as coupons and sales promotions next to product visualizations on the glass, improving the customer's shopping experience, Intel said.

Intel's digital signage concept also brings a new opportunity for advertisers through the use of anonymous video analytics. As a viewer looks at the system screen, a built-in camera analyzes data such as gender and age, audience composition, time-of-day and other criteria, which enables the system to display tailored content and graphics based on estimated demographics. The system anonymously sends audience information to advertisers who can use that information to understand the type of content and messages that are most popular with viewers. This, in turn, helps advertisers target their advertising to maximize the impact on the audience.

The media player platform, integrated in Intel's concept, is running on the recently released Intel Core i7 processor and the Microsoft Windows Embedded Standard 2011 platform optimized for digital signage applications. The jointly developed platform is expected to be available in the second quarter of 2010.

Digital signage systems based on 2010 Intel Core processors would also include Intel vPro Technology with Intel Active Management Technology, allowing administrators to manage systems remotely even when powered down, which reduces operational costs and increases energy savings, Intel noted.

Intel Intelligent Digital Signage concept

Intel Intelligent Digital Signage concept
Photo: Company

MSI X99S GAMING 9 AC
Media news email alerts
Greater China touch panel shipment forecast through 2015
  • 2014 global high brightness LED market, trends and shipment forecast

    For the global LED lighting market, the market size will reach US$25.82 billion in 2014 or a market penetration rate of 23.4%. This is attributable to exponential shipment growth for light bulbs, tubes, and directional lamps.

  • Greater China touch panel shipment forecast through 2015

    This Special Report provides forecasts through 2015 for Greater China touch panel shipments with breakdowns based on technology (glass, film, resistive), application (smartphone, NB and tablet) and by firm.

  • 2014 global tablet demand forecast

    This report analyzes the main players, their strategies and shipments forecasts for 2014, as well as other factors contributing to either growth or decline in various segments within the tablet market, with a particular focus on Apple, Google, Samsung, and Microsoft, along with whitebox vendors.