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Taiwan market: Sony’s low-cost TV strategy has LGE and Matsushita following suit

Hau Ting Yuan, Taipei; Carrie Yu, DIGITIMES Asia 0

LG Electronics (LGE) announced that it will lower prices of its 32-inch LCD TVs and 42-inch PDP (plasma display panel) TVs by NT$10,000, while sources indicated Matsushita Electric Industrial plans to launch low-priced TVs.

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