Taipei, Sunday, November 23, 2014 08:04 (GMT+8)
partly cloudy
Taipei
24°C
MSI introduces new SFF PC; expands its Mega brand with new multimedia products
Michael McManus, DigiTimes.com, Taipei [Friday 11 March 2005]

Micro-Star International (MSI) recently announced its latest small-form-factor (SFF) PC, the Mega PC 865 Pro, a consumer oriented multimedia SFF PC. MSI is also looking to expand its own-brand business by extending the Mega brand to new products such as notebooks, MP3 players and portable video players.

The Mega PC 865 Pro will be targeted to mainstream users and aims to take advantage of the convergence of PC and consumer electronics devices. Based on the Intel 865G chipset, the system features an instant-on DVD player, as well as support for FM radio and TV. MSI has also added new audio features to the Mega PC 865 Pro, as well as equipping it with a wireless 802.11g card.

The company introduced its first Mega PC SFF PC last year and the product line represents MSI’s goal to establish its own-brand in the market, as well as building up its barebones business.

This year, the company extended its barebones offering from SFF PC to more traditional barebones products, including ATX and micro-ATX units. Although a market leader in the motherboard market, MSI did not produce barebones units for the mainstream market until this year, and will now compete against Asustek Computer, Gigabyte Technology and First International Computer (FIC). In past years, MSI only produced barebones units for the vertical market, and the company still ships about 100,000 units per year to that segment.

At CeBIT this year, MSI is also offering various new own-brand products, including its Mega View 567 portable MPEG player, the Mega Stick 528 MP3 player, and the Mega Book M525, a Sonoma-platform notebook.

Mega PC 865 PRO
Photo: Company

MSI X99S GAMING 9 AC
DIGITIMES Marketing Services
DIGITIMES Translation Services
  • 2014 global high brightness LED market, trends and shipment forecast

    For the global LED lighting market, the market size will reach US$25.82 billion in 2014 or a market penetration rate of 23.4%. This is attributable to exponential shipment growth for light bulbs, tubes, and directional lamps.

  • Greater China touch panel shipment forecast through 2015

    This Special Report provides forecasts through 2015 for Greater China touch panel shipments with breakdowns based on technology (glass, film, resistive), application (smartphone, NB and tablet) and by firm.

  • 2014 global tablet demand forecast

    This report analyzes the main players, their strategies and shipments forecasts for 2014, as well as other factors contributing to either growth or decline in various segments within the tablet market, with a particular focus on Apple, Google, Samsung, and Microsoft, along with whitebox vendors.