Taipei, Friday, January 20, 2017 13:38 (GMT+8)
cloudy
Taipei
14°C
Taiwan SFF vendors optimistic about the Mac mini
Michael McManus, DigiTimes.com, Taipei [Monday 31 January 2005]

Taiwan-based vendors of small-form-factor (SFF) PCs are optimistic about the influence that Apple’s new Mac mini will have on the PC market, since it should draw more mainstream attention to the SFF PC segment, according to sources at the vendors.

The recently introduced Mac mini is only two inches tall and 6.5 inches square, with retail prices starting at US$499. Apple is positioning the Mac mini as an affordable alternative to Windows-based PCs, and the company hopes that it will help win over more customers to the Mac operating system. However, Taiwan SFF vendors point out that Apple has only about a 2% share of the overall PC market, and interoperability issues will prevent many users from switching operating systems. So Apple’s market share cannot be expected to increase that much, the vendors explained.

However, the SFF vendors do think that the Mac mini will have an influence on the PC market, as Apple will grab a fair portion of mind-share among mainstream users. Users will be attracted by the idea of an affordable PC that is small and stylish, and this in turn will make more mainstream users consider purchasing SFF PCs, the vendors argued.

Although not as compact as the Mac mini, when compared to traditional PCs, SFF PCs are still smaller, relatively more stylish and run more quietly.

Over the past few years, most SFF vendors anticipated that demand for their products would grow steadily, but although there has been good uptake among gamers and enthusiasts, SFF PCs have yet to make a dent in the mainstream market. In 2004, SFF PCs accounted for about only 1% of the total computer market, stated a source at one of the vendors.

One obstacle SFF PC vendors face is that their products are generally more expensive than low-cost, traditional tower PCs offered by large brands, such as Hewlett-Packard (HP) and Dell. However, with Apple now entering the mainstream PC market, SFF vendors expect buyers to begin comparing affordable Windows-based systems, with similar products from Apple.

One of the vendors noted how the success of the iPod has boosted sales for MP3 players used with Windows-based machines. If the Mac mini sells well, and Apple grabs more market share, it will drum up more demand for similar types of Window-based machines, the vendor stated. If the Mac mini sells extremely well, the vendor added, then things would get very interesting, as it would make Microsoft sit up and take more notice of the SFF segment.

Realtime news
  • Global VR production value to take off in 2017, says TCA chairman

    IT + CE | 1h 43min ago

  • Amtran to ship companion robots, says paper

    Displays - Newswatch | 2h 3min ago

  • SerComm to offer AI-integrated devices in mid-2017

    Mobile + telecom | 2h 30min ago

  • EIH cooperates with Texen to offer smart cosmetics packaging solution

    Displays | 2h 35min ago

  • TV panel demand, supply to drop in 1Q17, says Sigmaintell

    Displays | 2h 41min ago

  • Tsinghua Unigroup to build US$30 billion memory plant in Nanjing

    Bits + chips | 2h 43min ago

  • Asustek to launch next generation ZenFone 4 smartphones in May, say sources

    Mobile + telecom | 2h 46min ago

  • Nanya buys equipment from ASML

    Bits + chips - Stockwatch | 2h 48min ago

  • Prices for 12-inch silicon wafers set to continue growth

    Bits + chips | 2h 53min ago

  • Cable TV in Taiwan to be fully digitized at end of 2017, says NCC

    Mobile + telecom | Jan 19, 21:46

  • Dialog Semiconductor launches power management chipset for connected cars

    Bits + chips | Jan 19, 21:45

  • Asustek, Gigabyte, MSI to hike motherboard, graphics card prices in China

    Before Going to Press | Jan 19, 20:05

  • Acer to be free of cost amortization for intangible assets beginning 2018, says CEO

    Before Going to Press | Jan 19, 20:03

Pause
 | 
View more
Taiwan server shipment forecast and industry analysis, 2016
Intel strategies in the mobile device market
Analysis of China revised domestic semiconductor industry goals
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.