Asustek mulls over separation of own-brand marketing from OEM production

Yen Ting Chen, Taipei; Adam Hwang, DIGITIMES Asia Wednesday 17 January 2007 1

Asustek Computer is considering the separation of its own-brand business operation from OEM/ODM production as the company has seen significant achievement in marketing its products under its own brand, Asus. However, main OEM/ODM clients are expressing...

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