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Digitimes Research: March analysis of tablet market

Jim Hsiao, DIGITIMES Research, Taipei [Monday 24 March 2014]

China-based Huawei and CoolPad have both recently launched their new low-price high-specification phablets in China, aiming to grab shares from the high-end phablet market. Both vendors have adopted similar online hunger marketing strategies for the devices.

Compared to most first-tier vendors' entry-level to mid-range phablets in emerging markets, the two vendors' devices carry attractive price/performance ratios, and their specifications, quality and prices are all capable of competing against mid-range smartphones in China, according to Digitimes Research's analysis.

Meanwhile, Samsung Electronics, which is aiming to become the largest tablet vendor by 2015, has launched the Galaxy Tab 3 Lite for the entry-level market. However, the tablet's price has no advantages compared to its similar-level competitors.

Hewlett-Packard (HP) has released its Slate 7 VoiceTab in India. Although the device has beaten Samsung's similar-level tablet in terms of certain specifications, it does not have obvious advantages over its competitions.


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