DIGITIMES daily IT news
Supply chain window

Digital signage entices your taste buds

Press release [Wednesday 28 March 2012]

Already the world's largest restaurant chain, SUBWAY with more than 36,000 restaurants across 99 countries, is still taking every step to stimulate customer appetites. SUBWAY TV & RADIO, which is made up of NEXCOM's fanless media players NDiS 161 and Real Digital Media's NEOCAST digital signage platform, serves as a powerful communication medium for helping SUBWAY franchisees better inform customers of available options and enhance in-store customer experiences.


Restaurants pose many environmental challenges. With long restaurant operating hours and variable temperatures, SUBWAY TV & RADIO required a robust solution that could withstand these conditions to ensure the successful playback of their promotional content, especially during peak times. Furthermore, due to the scale of the network rollout, SUBWAY required a future-proofed hardware solution that could meet the demands of today as well as tomorrow, and could warranty against premature obsolescence.


SUBWAY selected the NEXCOM fanless media player NDiS 161 to meet these challenges.

One of the keys to ensuring the reliable playback in a restaurant environment is to select a robust, hardened media player appliance. One of the essential aspects of these types of media players is a fanless design. Fanless architecture deters environmental intruders, thereby increasing the durability and lifespan of the media players and protecting SUBWAY franchisees' investments.

Additionally, the NDiS 161 is NEXCOM's high-definition media player. As SUBWAY content and digital signage application demands increase, the NDiS 161 will be able to support these challenges without requiring SUBWAY to install new hardware. Delivered pre-loaded with the Real Digital Media NEOCAST embedded player software, the NDiS 161 media players arrive on site ready to "plug and play". Combined with a mutli-year service support contract, SUBWAY has a technically robust and supported solution to ensure the success of their global rollout.


SUBWAY TV & RADIO is poised to become the largest digital signage network in the world. At the core of this network will be the NEXCOM fanless media player NDiS 161. Built to last, this solution is aimed to help companies like SUBWAY have confidence in their network infrastructure, so they can deliver their messaging more efficiently and serve customers better.

SUBWAY selected NEXCOM's fanless media players NDiS 161 and Real Digital Media's NEOCAST digital signage platform

SUBWAY selected NEXCOM's fanless media players NDiS 161 and Real Digital Media's NEOCAST digital signage platform

DIGITIMES' editorial team was not involved in the creation or production of this content. Companies looking to contribute commercial news or press releases are welcome to contact us.


Feel free to write a comment. All comments will be screened before posting. Please avoid writing profanities, personal insults and spam. Comments that require too much editing are unlikely to be posted.



255 character limit. characters remaining.


DIGITIMES Research - quarterly shipments data



© DIGITIMES Inc. All rights reserved.