MediaTek MT6236 EDGE solutions make inroads into Latin America market
Press release, June 21; Steve Shen, DIGITIMES [Tuesday 21 June 2011]
MediaTek has announced that its EDGE mobile phone MT6236 IC chip solution which supports big HVGA capacitive full touch screen, high camera and video specification and various multimedia formats, has been recognized by Latin American operators and brand name mobile phone providers alike.
Many of "Powered by MediaTek" touch screen mobile phones with internet enabled were rolled out and have all been hot selling items in these markets, which include several EDGE phones launched by Latin Americas' largest operators, América Móvil and Telefonica, as well as the large screen mobile phone with dual-mode TV support produced by the Brazilian brand NavCity, said MediaTek.
With the consumer in mind, MediaTek's MT6236 solution features integrated and highly optimized CPU functions, as well as powerful support for the experience of a smooth and precise touch-screen performance. In addition, with easy to set up internet and Wi-Fi access for EDGE mobile phones, as well as human machine interface, mobile phone manufactures—thanks to the software design offered by the MT6236 platform solution—now have the power to offer more customization in products, thus better fulfilling operators' needs.
Along with operators in Latin America, Brazil's local mobile phone brands and channels, in response to the government's promotion of the digital TV standard ISDB-T, have launched mobile phones now offering support for dual-mode television (ATV and ISDBT). MediaTek's MT6236 solution is perfectly poised to meet this trend. ISDB-T digital TV standards use H.264 decoding technology and since the MT6236 solution supports H.264 decoding, the use of an additional H.264 decoder chip is not necessary. This high level of integration allows mobile phone manufacturers to design thinner and lighter mobile phone and, more importantly, power consumption issues can be significantly improved, MediaTek said.