Taipei, Wednesday, December 13, 2017 00:02 (GMT+8)
cloudy
Taipei
17°C
Digitimes Research: Microsoft to push 2 inexpensive notebooks in mid-2015 to counter Chromebook penetration
Joanne Chien, DIGITIMES Research, Taipei [Friday 27 March 2015]

Although the launches of inexpensive Chromebooks using Rockchip's solutions were postponed recently, Google is not giving up plans to release such products in 2015, forcing Microsoft, which has been closely monitoring Chromebook development, to release two new inexpensive projects targeting the education and consumer markets. The projects are 11.6-inch clamshell-type notebooks priced at US$149-179 and set for release in mid-2015, at the earliest.

Both notebooks adopt Intel's Bay Trail-T CR (BTCR) processors, while the one for educational purposes will be manufactured with Elitegroup Computer Systems' (ECS) help and will be sold mainly through the education channel that Intel and ECS built for their Classmate PC products. The end price for the product is estimated to be US$179.

Meanwhile, the one for the consumer market will be developed and manufactured by China-based 3 Nod and sold via brand vendors. The end price for the model will start from US$149.

Digitimes Research believes Google is looking to adopt Rockchip's solutions in its Chromebooks to further reduce hardware costs in order to expand its presence in emerging markets that are more price-oriented. The Chromebooks are expected to be priced starting US$179.

In addition to the education market, Digitimes Research believes the Chromebooks are partly designed to be promoted to the consumer sector of emerging markets since Google has planned three different sizes, 11.6-, 13.3- and 15.6-inch, which is an unusual design for an education product, and Google's online education solutions for non-US markets have not yet reached a level similar to the one for the US market.

Although Chromebooks only have limited presence in non-US markets, Microsoft, is treating Chromebooks as a major threat, and is taking aggressive action to suppress the devices' growth to prevent Chromebooks from penetrating into emerging markets like they did in the US.

In addition to the activation of the two inexpensive 11.6-inch notebook projects, Microsoft may expand the project to cover models with larger sizes as Google's cheap Chromebook lineup covers sizes as large as 15.6-inch.

Realtime news
  • SJ Semi signs purchase agreement with Advantest

    Before Going to Press | 2h 30min ago

  • China LED suppliers begin to slash prices

    Before Going to Press | 2h 31min ago

  • Parade November performance meets market expectations

    Before Going to Press | 2h 32min ago

  • FocalTech to ship 60 million TDDI chips in 2017

    Before Going to Press | 2h 33min ago

  • GET to raise NT$600 million via private placement

    Before Going to Press | 2h 33min ago

  • Taiwan market: Aruba bullish in local market

    Before Going to Press | 2h 34min ago

  • Tsinghua Unigroup to join Lite-On subsidiary in Suzhou

    Before Going to Press | 2h 34min ago

  • Win Semi to buy HBT production equipment from Avago

    Before Going to Press | 2h 37min ago

Pause
 | 
View more
Global notebook shipment forecast, 2017 and beyond
Global AP demand forecast, 2017-2020
Global notebook shipment forecast, 2017 and beyond
  • China AMOLED panel capacity expansion forecast, 2016-2020

    This Digitimes Research Special Report examines the China AMOLED industry, focusing on the expansion capacity of the makers, the current implementation plans of major smartphone vendors in the market and the technological hurdles faced by the China makers.

  • Global AP demand forecast, 2017-2020

    Digitimes Research expects global AP shipments to surpass the 1.9 billion mark in 2017, with smartphones remaining the main application. Qualcomm will be leading the market in 2017, as other players continue playing catch up and scramble for funds to invest in more diverse applications.

  • Global notebook shipment forecast, 2017 and beyond

    This Digitimes Special Report examines key factors in the notebook industry, including products, vendors and ODMs, that will affect total shipments in 2017 and through 2021.