Taipei, Friday, December 15, 2017 16:41 (GMT+8)
partly cloudy
Taipei
23°C
Digitimes Research: Xiaomi to see slower growth in smartphone shipments in China market
Anthony Chen, DIGITIMES Research, Taipei [Thursday 24 July 2014]

Xiaomi Technology ranked first in smartphone shipments in the China market among China-based vendors in the first half of 2014, but will see growth in shipments gradually slow down mainly because other vendors started using online marketing in the second quarter and have launched or will launch models with high performance-price ratios for sale at CNY799-999 (US$129-161), according to Digitimes Research.

Hongmi and Xiaomi smartphones both use MIUI operating system, so consumers feel no difference in terms of usage experience and prefer Hongmi, which is cheaper, as a result. This will cause an imbalance in Xiaomi's high-end and entry-level smartphone shipments.

With other China-based smartphone vendors also joining the online channel competition in the second quarter and pricing their models at CNY799-999, Xiaomi will maintain its shipments in the short terms because of its strong brand recognition, but will see its shipments weakening in the long term as their products all share similar specificitons, added Digitimes Research.

Content from this article was part of a complete Digitimes Research Chinese-language report that has not yet been translated into English. If you are interested in an English version of the report or wish to receive more information about the report, click here to contact us and we will get back to you as soon as possible. Digitimes Research also provides quarterly tracking services for market sectors such as Global Tablet, China Smartphone, China Smartphone AP, Taiwan ICT and Taiwan FPD. Click here for more information about Digitimes Research Tracking services.

Realtime news
  • Foxconn subsidiary looking to list on Shanghai Stock Exchange

    IT + CE | 6min ago

  • IC substrates distributor Niching upbeat about 2018 performance

    Bits + chips | 9min ago

  • Chipbond to sell stake in China-based subsidiary

    Bits + chips | 19min ago

  • China market: HTC enjoys strong pre-orders for Vive Focus

    Mobile + telecom | 1h 6min ago

  • MediaTek Sensio-powered smartphones, wearables to hit market in 1Q18

    Bits + chips | 1h 33min ago

  • Optical communication specialist EZconn sees bright prospects in 2018

    IT + CE | 2h 4min ago

  • Merck, GemTech teaming up to roll out smart windows in Taiwan

    Displays | 2h 43min ago

  • Huawei, Oppo, Vivo cut smartphone orders by over 10%, say sources

    Mobile + telecom | 2h 51min ago

  • JD Logistics looks to smart logistics

    IT + CE | 3h 56min ago

  • Africa's smartphone market bounces back in 3Q17, says IDC

    Mobile + telecom | 5h 19min ago

  • Digitimes Research: Japan Li-ion battery materials suppliers expanding capacities

    IT + CE | 5h 51min ago

  • MediaTek unveils new biosensor solutions for smartphones

    Bits + chips | 6h 26min ago

  • China tech giants forming alliances to tap immense AIoT opportunities

    IT + CE | Dec 14, 16:56

Pause
 | 
View more
Global notebook shipment forecast, 2017 and beyond
China AMOLED panel capacity expansion forecast, 2016-2020
Global notebook shipment forecast, 2017 and beyond
  • China AMOLED panel capacity expansion forecast, 2016-2020

    This Digitimes Research Special Report examines the China AMOLED industry, focusing on the expansion capacity of the makers, the current implementation plans of major smartphone vendors in the market and the technological hurdles faced by the China makers.

  • Taiwan server shipment forecast and industry analysis, 2017

    Digitimes Research estimates that revenues from sales of server motherboards, servers, storage systems and related network system equipment by Taiwan-based vendors reached NT$555.8 billion in 2016 and the amount is estimated to grow 5.9% on year in 2017.

  • Global notebook shipment forecast, 2017 and beyond

    This Digitimes Special Report examines key factors in the notebook industry, including products, vendors and ODMs, that will affect total shipments in 2017 and through 2021.