Taipei, Tuesday, October 17, 2017 16:01 (GMT+8)
mostly cloudy
Taipei
30°C
Digitimes Research: Xiaomi to see slower growth in smartphone shipments in China market
Anthony Chen, DIGITIMES Research, Taipei [Thursday 24 July 2014]

Xiaomi Technology ranked first in smartphone shipments in the China market among China-based vendors in the first half of 2014, but will see growth in shipments gradually slow down mainly because other vendors started using online marketing in the second quarter and have launched or will launch models with high performance-price ratios for sale at CNY799-999 (US$129-161), according to Digitimes Research.

Hongmi and Xiaomi smartphones both use MIUI operating system, so consumers feel no difference in terms of usage experience and prefer Hongmi, which is cheaper, as a result. This will cause an imbalance in Xiaomi's high-end and entry-level smartphone shipments.

With other China-based smartphone vendors also joining the online channel competition in the second quarter and pricing their models at CNY799-999, Xiaomi will maintain its shipments in the short terms because of its strong brand recognition, but will see its shipments weakening in the long term as their products all share similar specificitons, added Digitimes Research.

Content from this article was part of a complete Digitimes Research Chinese-language report that has not yet been translated into English. If you are interested in an English version of the report or wish to receive more information about the report, click here to contact us and we will get back to you as soon as possible. Digitimes Research also provides quarterly tracking services for market sectors such as Global Tablet, China Smartphone, China Smartphone AP, Taiwan ICT and Taiwan FPD. Click here for more information about Digitimes Research Tracking services.

Realtime news
  • Digitimes Research: Taiwan panel makers focusing on 18:9 all-screen smartphone panels

    Displays | 2min ago

  • NSP, Gintech to wholly own GES, Utech Solar

    Green energy | 39min ago

  • China IIoT market to see 20% CAGR in next four years

    IT + CE | 51min ago

  • Xintec to swing to profit in 4Q17, says report

    Bits + chips | 56min ago

  • Xiaomi aims to ship 90 million smartphones in 2017

    Mobile + telecom | 58min ago

  • SEMI forecasts record silicon wafer shipments

    Bits + chips | 1h ago

  • Alibaba Cloud to be top-2 cloud operator in 2-3 years, says president

    IT + CE | 1h 57min ago

  • China-based Konka group to invest NT$200-300 billion in AMobile

    Before Going to Press | Oct 16, 22:12

  • Xintec to swing to profit in 4Q17, says report

    Before Going to Press | Oct 16, 22:08

Pause
 | 
View more
UMC
Global AP demand forecast, 2017-2020
Global notebook shipment forecast, 2017 and beyond
  • China AMOLED panel capacity expansion forecast, 2016-2020

    This Digitimes Research Special Report examines the China AMOLED industry, focusing on the expansion capacity of the makers, the current implementation plans of major smartphone vendors in the market and the technological hurdles faced by the China makers.

  • Global AP demand forecast, 2017-2020

    Digitimes Research expects global AP shipments to surpass the 1.9 billion mark in 2017, with smartphones remaining the main application. Qualcomm will be leading the market in 2017, as other players continue playing catch up and scramble for funds to invest in more diverse applications.

  • Global notebook shipment forecast, 2017 and beyond

    This Digitimes Special Report examines key factors in the notebook industry, including products, vendors and ODMs, that will affect total shipments in 2017 and through 2021.