Taipei, Tuesday, February 21, 2017 04:14 (GMT+8)
partly cloudy
Taipei
26°C
Digitimes Research: Xiaomi to see slower growth in smartphone shipments in China market
Anthony Chen, DIGITIMES Research, Taipei [Thursday 24 July 2014]

Xiaomi Technology ranked first in smartphone shipments in the China market among China-based vendors in the first half of 2014, but will see growth in shipments gradually slow down mainly because other vendors started using online marketing in the second quarter and have launched or will launch models with high performance-price ratios for sale at CNY799-999 (US$129-161), according to Digitimes Research.

Hongmi and Xiaomi smartphones both use MIUI operating system, so consumers feel no difference in terms of usage experience and prefer Hongmi, which is cheaper, as a result. This will cause an imbalance in Xiaomi's high-end and entry-level smartphone shipments.

With other China-based smartphone vendors also joining the online channel competition in the second quarter and pricing their models at CNY799-999, Xiaomi will maintain its shipments in the short terms because of its strong brand recognition, but will see its shipments weakening in the long term as their products all share similar specificitons, added Digitimes Research.

Content from this article was part of a complete Digitimes Research Chinese-language report that has not yet been translated into English. If you are interested in an English version of the report or wish to receive more information about the report, click here to contact us and we will get back to you as soon as possible. Digitimes Research also provides quarterly tracking services for market sectors such as Global Tablet, China Smartphone, China Smartphone AP, Taiwan ICT and Taiwan FPD. Click here for more information about Digitimes Research Tracking services.

Realtime news
  • Smartphones to remain largest AP application through 2020, says Digitimes Research

    Bits + chips | 5h 42min ago

  • Foxconn chairman pledges shares for loans

    IT + CE - Newswatch | 6h 39min ago

  • Taiwan attracts foreign direct investment of nearly US$367 million in January, says MOEA

    Bits + chips | 6h 40min ago

  • Taiwan January export order value down on month, up on year, says MOEA

    Bits + chips | 6h 42min ago

  • Taiwan attracts foreign direct investment of nearly US$367 million in January, says MOEA

    Before Going to Press | 6h 59min ago

  • Samsung Electronics accounts for 22.7% of Vietnam's export value in 2016

    Before Going to Press | 6h 59min ago

  • Taiwan January export order value down on month, up on year, says MOEA

    Before Going to Press | 7h ago

  • Taiwan consumer IC specialists revenues to pick up in March

    Before Going to Press | 7h ago

  • Lextar Electronics buys back 2.05% stake

    Before Going to Press | 7h ago

  • Silicon wafer prices to rise from low point in 2016, says SAS

    Before Going to Press | 7h 2min ago

  • White-box smartphone vendors under increasing competitive pressure from China-based vendors

    Before Going to Press | 7h 3min ago

  • Japan lowers PV feed-in tariff rates for fiscal year 2017

    Before Going to Press | 7h 3min ago

  • Acer has not bought back own shares

    Before Going to Press | 7h 4min ago

  • Taiwan should promote smart cities initially in 7 cites, says Acer founder

    Before Going to Press | 7h 5min ago

  • Global IT demand estimated at US$2.4 trillion in 2017, says IDC

    Before Going to Press | 7h 6min ago

  • Taiwan solar cell makers hike prices

    Before Going to Press | 7h 7min ago

  • Chimei Materials Technology suffers net loss per share of NT$2.88 for 2016

    Before Going to Press | 7h 8min ago

  • China- and Taiwan-based chipmakers gearing up for next-gen memory technologies

    Before Going to Press | 7h 9min ago

  • TPK Holding to quit production of touch panels used in Apple Watch, say Taiwan makers

    Before Going to Press | 7h 10min ago

Pause
 | 
View more
Innodisk
Intel strategies in the mobile device market
Analysis of China revised domestic semiconductor industry goals
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.