Taipei, Wednesday, May 27, 2015 14:05 (GMT+8)
mostly cloudy
Taipei
29°C
Digitimes Research: Local brands to see smartphone sales rebound in China market in 3Q14
Anthony Chen, DIGITIMES Research, Taipei [Wednesday 2 July 2014]

Sales of smartphones by local brands in China are expected to rebound starting the second half of third-quarter 2014 after seeing their sales drop by nearly 30% sequentially in second-quarter 2014,according to Digitimes Research.

Although subsidies for the purchase of smartphones in China have shifted to 4G models, the number of new 4G subscribers increased only eight million in the first five months of 2014, which were lower than expectations.

Digitimes Research found that smartphone shipments from Coolpad began to show stagnation in the second half of May, Lenovo saw its inventories of entry-level models build up, while Xiaomi Technology, Oppo, Vivo and Gionee did not launch new 4G models to boost sales in the second quarter.

However, export shipments of smartphones by China-based vendors grew 15-20% sequentially in the second quarter, with emerging countries in Southeast Asia serving as the major outlets for China's smartphones.

Local brands are expected to launch an array of new 4G models in the second half of 2014 in order to help China Mobile fulfill its goal of selling 80 million 4G smartphones in 2014. As a result, the smartphone market in China will rebound quickly starting the second half of third-quarter 2014.

Overall, smartphone shipments by China-based vendors are expected to top 400 million in 2014, with exports accounting for over 30% of total shipments, estimates Digitimes Research.

Content from this blog post was provided by the Digitimes Research Tracking team, which focuses on shipment data and market trends in the global mobile device supply chain. Digitimes Research provides quarterly tracking services for market sectors such as Global Tablet, China Smartphone, China Smartphone AP, China Touch Panel, Taiwan ICT and Taiwan FPD. Click here for more information about Digitimes Research Tracking services.

Realtime news
  • JEDEC announces support for NVDIMM hybrid memory modules

    Bits + chips | 6min ago

  • Shift from information technology to digital technology, says Alibaba chairman

    Before Going to Press | May 26, 21:29

  • Taiwan market: Taiwan Star Cellular requests 3G, 4G roaming cooperation with TWM

    Before Going to Press | May 26, 21:26

  • Memoright to step into eMCP

    Before Going to Press | May 26, 21:00

  • Samsung proposes developing QLED TV panels over OLED, say reports

    Before Going to Press | May 26, 20:57

  • MediaTek expected to meet mid- to high-end of 2Q15 guidance

    Before Going to Press | May 26, 20:18

  • Second-tier motherboard makers to see drops in 2015 shipments

    Before Going to Press | May 26, 20:10

  • Sharp to launch smartphones in Indonesia, says report

    Before Going to Press | May 26, 20:07

Pause
 | 
View more

Taiwan server shipment forecast and industry analysis, 2015

RESEARCH EXTRAS | Apr 10, 15:57

The server market did not perform well in 2014 though rising demand from Internet data centers (IDCs) and China brands helped global shipments (measured by motherboards) grow 7.1% to 10.4 million. Using this as the base for growth, in 2015 the market is expected...

How China is shaping the LTE/TD-LTE market in 2015

CHINA SMARTPHONE | Apr 9, 15:42

Digitimes Research estimates that the global LTE market doubled in size to 445 million users in 2014 and we further forecast that annual growth in the number of LTE users will remain above 70% between 2015-2016, with the overall market reaching 1.466 billion...

Taiwan LCD TVs – 1Q 2015

TAIWAN DISPLAY SYSTEM | May 22, 15:51

Taiwan's LCD TV makers saw strong seasonal impacts in the first quarter of 2015. Shipments to North America saw a particularly sharp decline as a result of reduced procurement from Mexico and major client Toshiba quitting the North America market.

Taiwan handsets – 1Q 2015

TAIWAN MOBILE DEVICE | May 15, 15:58

Most of Taiwan's handset makers felt strong seasonal effects in the first quarter. Foxconn suffered particularly as a result of drastic drops in orders from Sony Mobile and Microsoft Mobile.

China smartphone market and industry – 1Q 2015

CHINA SMARTPHONE | May 13, 10:56

According to Digitimes Research's survey of the Mainland China smartphone supply chain, as well as other relative vendors, increased demand for Apple's new device models, Mainland China's high-end smartphone models experienced lackluster sales in the first quarter...

Innodisk at Computex Taipei 2015
Trends and forecasts for the China FPD industry, 2014-2017
Demand and supply trends in the global sapphire industry, 2014-2015
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.