Taipei, Tuesday, April 28, 2015 02:59 (GMT+8)
partly cloudy
Taipei
24°C
Digitimes Research: Google to expand Chromebooks into consumer market
Joanne Chien, DIGITIMES Research, Taipei [Friday 27 June 2014]

Introduced in 2011, the Chromebook was initially developed mainly for the education sector and has achieved outstanding sales in the past two years. During Google I/O 2014, Google announced plans to further integrate Android with the Chromebook, and Digitimes Research believes the tech giant is looking to expand the Chromebook' presence in the consumer market in the second half of 2014, an expected business direction after Google placed both its Android and Chrome teams under the management of Sundar Pichai in March 2013.

With growing demand from the education sector plus new demand from the consumer market, the Chromebook's share in the notebook market is expected to reach 4-5% in 2014, Digitimes Research forecasts.

Market changes and application services developments will also affect Chromebook products' future development direction and Digitimes Research expects new Chromebook products to become available as soon as the third quarter of 2014. The number of Chromebook models with different touch panels, industrial designs and ARM processor choices, will increase and boost their prices.

To counter Google's aggressive move for the Chromebook, Microsoft released the Windows 8.1 with bing project in April and started releasing US$249 notebooks that it jointly developed with brand vendors in May.

Considering the price/performance ratio, most brand vendors have neglected Microsoft's original plan of using solid state drive (SSD) and instead adopted traditional hard disc drives (HDDs) for their US$249 notebooks, causing these devices to have a bulky appearance. Although the Wintel-based devices are expected to enjoy strong sales, they are still unable to get rid of the stereotype that low-price Wintel notebooks are unable to come in a slim form factor.

Content from this blog post was provided by the Digitimes Research Tracking team, which focuses on shipment data and market trends in the global mobile device supply chain. Digitimes Research provides quarterly tracking services for market sectors such as Global Tablet, China Smartphone, China Smartphone AP, China Touch Panel, Taiwan ICT and Taiwan FPD. Click here for more information about Digitimes Research Tracking services.

Realtime news
  • Acer will compete in PC market to the last, says CEO

    IT + CE | 4h 52min ago

  • Digitimes Research: Global tablet shipments in 1Q15 down 35.3% on quarter

    IT + CE | 4h 56min ago

  • Over 60 million iPhone 6s to be shipped in 2Q15, say Taiwan makers

    Mobile + telecom | 5h ago

  • Global handset demand likely to disappoint in 2015, say Taiwan IC design houses

    Bits + chips | 5h 2min ago

  • Silicon Motion to acquire China PCIe SSD firm

    Bits + chips | 5h 5min ago

  • Digitimes Research: Taiwan makers small- to medium-size panels drop over 19% in 1Q15

    Displays | 5h 7min ago

  • CSOT launches new 8.5G fab estimated to bring over US$3 billion a year in revenues

    Displays | 5h 9min ago

  • MediaTek reportedly uses TSMC 20nm process to manufacture 10-core chip solutions

    Bits + chips | 5h 22min ago

  • Policies are more important than facilities for Taiwan to promote art innovation, says Acer founder

    Before Going to Press | 5h 34min ago

  • Acer prefers profitability to PC shipment growth, says founder

    Before Going to Press | 5h 38min ago

  • Tainergy to issue 50 million new shares to raise capital

    Before Going to Press | 5h 44min ago

  • Asustek, Samsung, LG looking to in-house developed operating systems for smart watches, say Taiwan makers

    Before Going to Press | 5h 46min ago

  • Netronix to deal out 2014 dividend of NT$5.00

    Before Going to Press | 5h 50min ago

  • Taiwan market: Samsung to launch entry-level tablet Galaxy Tab A

    Before Going to Press | 5h 50min ago

  • Silicon Motion to acquire China PCIe SSD firm

    Before Going to Press | 5h 54min ago

  • Largan to deal out 2014 dividend of NT$51.00

    Before Going to Press | 5h 55min ago

  • AUO talks up business strategy in 2015

    Before Going to Press | 5h 55min ago

  • PV system vendors, China and Taiwan makers cooperate to develop PERC Mono Like solar cells

    Before Going to Press | 5h 56min ago

  • Digitimes Research: Taiwan makers small- to medium-size panels drop over 19% in 1Q15

    Before Going to Press | 6h 3min ago

  • Digitimes Research: Taiwan IC design industry output value to rise 14.3% in 2Q15

    Before Going to Press | 6h 4min ago

Pause
 | 
View more

Taiwan server shipment forecast and industry analysis, 2015

RESEARCH EXTRAS | Apr 10, 15:57

The server market did not perform well in 2014 though rising demand from Internet data centers (IDCs) and China brands helped global shipments (measured by motherboards) grow 7.1% to 10.4 million. Using this as the base for growth, in 2015 the market is expected...

How China is shaping the LTE/TD-LTE market in 2015

CHINA SMARTPHONE | Apr 9, 15:42

Digitimes Research estimates that the global LTE market doubled in size to 445 million users in 2014 and we further forecast that annual growth in the number of LTE users will remain above 70% between 2015-2016, with the overall market reaching 1.466 billion...

Taiwan notebooks – 1Q 2015

TAIWAN MOBILE DEVICE | Apr 24, 15:49

The retail market was unable to digest the massive inventory of inexpensive notebooks in first-quarter 2015. The result was drastic drops in orders from vendors for their Taiwan-based ODMs, who were hit by the worst-ever sequential decline in shipments they had...

Taiwan large-size LCD panels – 4Q 2014

TAIWAN LCD PANEL | Feb 17, 11:23

Taiwan-based makers saw their large-size TFT LCD panel shipments increase on year in fourth-quarter 2014, driven largely by demand for TV applications. But they are facing growing competition from China-based and Korea-based makers who are ramping up new production...

Taiwan LCD TVs – 4Q 2014

TAIWAN DISPLAY SYSTEM | Feb 17, 11:07

Taiwan's LCD TV makers saw significant increases in shipments in the fourth quarter of 2014 thanks to strong seasonal demand, as well as Foxconn's shipments to Mexico to fulfill government procurement orders.

2015 China IC design market forecast
2015 China smartphone panel trend forecast
Analysis of China revised domestic semiconductor industry goals
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.