Taipei, Thursday, September 3, 2015 15:29 (GMT+8)
mostly cloudy
Taipei
32°C
Digitimes Research: Google to expand Chromebooks into consumer market
Joanne Chien, DIGITIMES Research, Taipei [Friday 27 June 2014]

Introduced in 2011, the Chromebook was initially developed mainly for the education sector and has achieved outstanding sales in the past two years. During Google I/O 2014, Google announced plans to further integrate Android with the Chromebook, and Digitimes Research believes the tech giant is looking to expand the Chromebook' presence in the consumer market in the second half of 2014, an expected business direction after Google placed both its Android and Chrome teams under the management of Sundar Pichai in March 2013.

With growing demand from the education sector plus new demand from the consumer market, the Chromebook's share in the notebook market is expected to reach 4-5% in 2014, Digitimes Research forecasts.

Market changes and application services developments will also affect Chromebook products' future development direction and Digitimes Research expects new Chromebook products to become available as soon as the third quarter of 2014. The number of Chromebook models with different touch panels, industrial designs and ARM processor choices, will increase and boost their prices.

To counter Google's aggressive move for the Chromebook, Microsoft released the Windows 8.1 with bing project in April and started releasing US$249 notebooks that it jointly developed with brand vendors in May.

Considering the price/performance ratio, most brand vendors have neglected Microsoft's original plan of using solid state drive (SSD) and instead adopted traditional hard disc drives (HDDs) for their US$249 notebooks, causing these devices to have a bulky appearance. Although the Wintel-based devices are expected to enjoy strong sales, they are still unable to get rid of the stereotype that low-price Wintel notebooks are unable to come in a slim form factor.

Content from this blog post was provided by the Digitimes Research Tracking team, which focuses on shipment data and market trends in the global mobile device supply chain. Digitimes Research provides quarterly tracking services for market sectors such as Global Tablet, China Smartphone, China Smartphone AP, China Touch Panel, Taiwan ICT and Taiwan FPD. Click here for more information about Digitimes Research Tracking services.

Realtime news
  • IFA 2015: Acer unveils new gaming products

    IT + CE | 16min ago

  • Taiwan market: Projector market up 11.6% on year

    Displays | 24min ago

  • Online TV viewing habits differ in Europe, says IHS

    IT + CE | 1h ago

  • IFA 2015: Asustek unveils new innovations at pre-show conference

    IT + CE | 1h 5min ago

  • Global market for smart grid IT software and services expected to total US$142 billion from 2014-2024, says report

    Green energy | 1h 8min ago

  • Taiwan market: Yuanta Securities offers Apple Watch-based mobile securities purchasing services

    Mobile + telecom | 1h 16min ago

  • Commentary: MediaTek-MStar expansion to pose threat to other IC vendors

    Bits + chips | 1h 41min ago

  • IC demand unlikely to pick up until 2Q16, says TSIA chairman

    Before Going to Press | Sep 2, 21:58

  • China TV vendor sales in 1H15 lag on year

    Before Going to Press | Sep 2, 21:57

Pause
 | 
View more
Innodisk New 16GB DDR4 Memory Modul
2015 China smartphone panel trend forecast
Analysis of China revised domestic semiconductor industry goals
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.