Taipei, Friday, July 29, 2016 06:39 (GMT+8)
thunderstorms
Taipei
29°C
Digitimes Research: Google to expand Chromebooks into consumer market
Joanne Chien, DIGITIMES Research, Taipei [Friday 27 June 2014]

Introduced in 2011, the Chromebook was initially developed mainly for the education sector and has achieved outstanding sales in the past two years. During Google I/O 2014, Google announced plans to further integrate Android with the Chromebook, and Digitimes Research believes the tech giant is looking to expand the Chromebook' presence in the consumer market in the second half of 2014, an expected business direction after Google placed both its Android and Chrome teams under the management of Sundar Pichai in March 2013.

With growing demand from the education sector plus new demand from the consumer market, the Chromebook's share in the notebook market is expected to reach 4-5% in 2014, Digitimes Research forecasts.

Market changes and application services developments will also affect Chromebook products' future development direction and Digitimes Research expects new Chromebook products to become available as soon as the third quarter of 2014. The number of Chromebook models with different touch panels, industrial designs and ARM processor choices, will increase and boost their prices.

To counter Google's aggressive move for the Chromebook, Microsoft released the Windows 8.1 with bing project in April and started releasing US$249 notebooks that it jointly developed with brand vendors in May.

Considering the price/performance ratio, most brand vendors have neglected Microsoft's original plan of using solid state drive (SSD) and instead adopted traditional hard disc drives (HDDs) for their US$249 notebooks, causing these devices to have a bulky appearance. Although the Wintel-based devices are expected to enjoy strong sales, they are still unable to get rid of the stereotype that low-price Wintel notebooks are unable to come in a slim form factor.

Content from this article was part of a complete Digitimes Research Chinese-language report that has not yet been translated into English. If you are interested in an English version of the report or wish to receive more information about the report, click here to contact us and we will get back to you as soon as possible. Digitimes Research also provides quarterly tracking services for market sectors such as Global Tablet, China Smartphone, China Smartphone AP, Taiwan ICT and Taiwan FPD. Click here for more information about Digitimes Research Tracking services.

Realtime news
  • Macronix remains in the red

    Bits + chips | 9h 8min ago

  • Xiaomi announces new Mi Book Air notebooks

    IT + CE | 9h 9min ago

  • KYEC posts record profits for 2Q16

    Bits + chips | 9h 13min ago

  • Vizio acquisition expected to push LeEco-Foxconn partnership

    Displays | 9h 16min ago

  • Primax Electronics posts 1H16 net EPS of NT$1.93

    Before Going to Press | 9h 28min ago

  • Sanan Optoelectronics to order for 17 MOCVD sets from Vecco

    Before Going to Press | 9h 29min ago

  • Laster Tech applies for TSE listing

    Before Going to Press | 9h 30min ago

  • Adlink Technology nets NT$0.70 per share for 1H16

    Before Going to Press | 9h 30min ago

  • Gigabyte expected to ship 16.5 million motherboards, 3.5 million graphics cards in 2016

    Before Going to Press | 10h 59min ago

  • CyberLink nets NT$1.58 per share for 1H16

    Before Going to Press | 11h ago

  • Asustek chief strategy officer Ted Hsu enters board of directors

    Before Going to Press | 11h ago

  • CGN Solar Energy Development to procure 900MWp of PV modules, say reports

    Before Going to Press | 11h 1min ago

  • Winbond posts NT$0.18 EPS for 2Q16

    Before Going to Press | 11h 3min ago

  • Flexium 2Q16 profits fall

    Before Going to Press | 11h 3min ago

  • Asustek cooperates with partners to develop killer apps for Zenbo, says chairman

    Before Going to Press | 11h 4min ago

  • BenQ Materials suffers net loss per share of NT$0.45 for 1H16

    Before Going to Press | 11h 5min ago

  • Quanta Storage quits production of slim-type ODDs, steps into SSDs

    Before Going to Press | 11h 6min ago

Pause
 | 
View more
UMC
Trends and forecasts for the China FPD industry, 2014-2017
The transition to 4k TV - UHD TV market forecast, 2014-2017
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.