Taipei, Wednesday, July 27, 2016 04:51 (GMT+8)
thunderstorms
Taipei
32°C
Digitimes Research: Google is serious about Project Ara
Danny Kuo, DIGITIMES Research, Taipei [Friday 30 May 2014]

In April 2014, Google released modular design kits, held its first developer conference, as well as made commitments to release more specifications and a software roadmap for its Project Ara, and the global handset industry began to believe that Google is serious about the modularization of mobile phones, according to Digitimes Research.

Google has now completed measurement specifications for the framework for mini- and medium-size modular handsets and will decide the framework for large-size handsets later. Google's modular phones target all segments of the handset industry, including high-end smartphones as well as entry-level to mid-range feature phone segments.

Google is expected to engage in sales of basic frameworks but will leave hardware makers to design functional modules subject to compatibility validation by Google. The modular phones will then be sold through Google's online stores as well as other online shops.

If realized, the modularization will overturn the ecosystem of the current handset hardware industry. However, the development of modular phones still faces some challenges, including added thickness, increased material costs, more complicated designs and validation processes, commented Digitimes Research.

Content from this article was part of a complete Digitimes Research Chinese-language report that has not yet been translated into English. If you are interested in an English version of the report or wish to receive more information about the report, click here to contact us and we will get back to you as soon as possible. Digitimes Research also provides quarterly tracking services for market sectors such as Global Tablet, China Smartphone, China Smartphone AP, Taiwan ICT and Taiwan FPD. Click here for more information about Digitimes Research Tracking services.

Realtime news
  • PTI posts profit growth in 2Q16

    Bits + chips | 6h 53min ago

  • Realtek 2Q16 profits soar over 70%

    Bits + chips | 8h 15min ago

  • Digitimes Research: Taiwan ships over 269 million small- to medium-size panels in 2Q16

    Displays | 8h 16min ago

  • ET Solar, Xian LONGi set up joint venture for overseas PV module marketing

    Before Going to Press | 7h 42min ago

  • Taiwan to allocate frequency bands for IoT based on flexibility, says MOTC head

    Before Going to Press | 7h 55min ago

  • Taiwan market: Epson to promote digital sewing pattern printing

    Before Going to Press | 8h 28min ago

  • Taiwan should strive to develop innovative IoT applications, says Google executive

    Before Going to Press | 8h 29min ago

  • Foxlink developing service-oriented robotic arms and robots

    Before Going to Press | 8h 53min ago

  • Hangzhou factories concerned about impact of air pollution controls during G20 Summit

    Before Going to Press | 9h 1min ago

  • E-sports expected to push demand for gaming notebooks, desktops in 2H16

    Before Going to Press | 9h 5min ago

  • State Power Investment procures 2.75GWp of PV modules

    Before Going to Press | 9h 6min ago

  • Pegatron chairman lauds SoftBank chairman for acquiring ARM

    Before Going to Press | 9h 7min ago

  • Global OLED panel shipments in 2016 to reach 36.69 million units, says IHS

    Before Going to Press | 9h 11min ago

  • Pegatron automates factory in Shanghai, says chairman

    Before Going to Press | 9h 12min ago

  • Digitimes Research: Launch of Android-based Pepper to ramp up market size

    Before Going to Press | 9h 17min ago

Pause
 | 
View more
UMC
Intel strategies in the mobile device market
Analysis of China revised domestic semiconductor industry goals
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.