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Digitimes Research: Google is serious about Project Ara
Danny Kuo, DIGITIMES Research, Taipei [Friday 30 May 2014]

In April 2014, Google released modular design kits, held its first developer conference, as well as made commitments to release more specifications and a software roadmap for its Project Ara, and the global handset industry began to believe that Google is serious about the modularization of mobile phones, according to Digitimes Research.

Google has now completed measurement specifications for the framework for mini- and medium-size modular handsets and will decide the framework for large-size handsets later. Google's modular phones target all segments of the handset industry, including high-end smartphones as well as entry-level to mid-range feature phone segments.

Google is expected to engage in sales of basic frameworks but will leave hardware makers to design functional modules subject to compatibility validation by Google. The modular phones will then be sold through Google's online stores as well as other online shops.

If realized, the modularization will overturn the ecosystem of the current handset hardware industry. However, the development of modular phones still faces some challenges, including added thickness, increased material costs, more complicated designs and validation processes, commented Digitimes Research.

Content from this blog post was provided by the Digitimes Research Tracking team, which focuses on shipment data and market trends in the global mobile device supply chain. Digitimes Research provides quarterly tracking services for market sectors such as Global Tablet, China Smartphone, China Smartphone AP, China Touch Panel, Taiwan ICT and Taiwan FPD. Click here for more information about Digitimes Research Tracking services.

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